below marketmost similar roles pay hereabove market
This role pays less than
58%
of similar roles. Most pay
$177,250–$227,900
— the blue band above.
At the midpoint, this role pays about
$200k
versus about
$203k
for comparable roles.
Based on 240 similar postings.
Employer
About Amd
AMD (Advanced Micro Devices) is a semiconductor company that develops high-performance processors, graphics cards, and adaptive computing solutions for gaming, data centers, and embedded markets. Industry: Semiconductors
Amd currently has
510 open roles
on FindRole.
Listed pay typically runs
$172,000–$258,000
across 510 roles with salary data.
The Product Planning Engineer-ASIC/SoC is responsible for the product planning of next-generation AMD Adaptive and Embedded Computing products, specifically focusing on ASIC, SoC, FPGA, Adaptive SoC, and semi-custom products. The role involves driving product strategy, roadmap planning, and requirements by translating customer needs, market opportunities, and business objectives into actionable product definitions. Key responsibilities include managing requirements for power efficiency, thermal performance, packaging, quality, reliability, manufacturability, and performance per watt. The successful candidate will collaborate with architecture, design, product engineering, validation, manufacturing, and marketing teams to influence technical direction through data-driven analysis and competitive assessment. This position requires a deep understanding of semiconductor product tradeoffs, system architecture, and product development to navigate complex technical constraints and identify product-level risks and opportunities.
Drive product planning for future ASIC, SoC, FPGA, Adaptive SoC, and semi-custom products.
Translate customer, market, and business requirements into actionable product definitions and roadmap recommendations.
Define product requirements for power efficiency, thermal performance, packaging, quality, reliability, and manufacturability.
Identify product-level risks and opportunities regarding power delivery, thermal solutions, and manufacturing constraints.
Influence technical direction through requirements development, competitive analysis, and data-driven product planning.
Partner with engineering teams to challenge assumptions and evaluate alternatives to improve product competitiveness.
Serve as a technical and business point of contact across architecture, manufacturing, marketing, and customer-facing teams.
What we're looking for
Bachelor’s or Master’s degree in Electrical Engineering, Computer Engineering, Computer Science, or a related discipline.
10+ years of relevant experience in semiconductor product development, system architecture, product planning, product management, technical marketing, applications engineering, product engineering, or related technical roles (preferred).
Demonstrated experience influencing product, architecture, or engineering decisions through requirements development, technical analysis, customer engagement, or product planning (preferred).
Strong understanding of semiconductor product tradeoffs involving performance, power, thermal management, packaging technologies, quality, reliability, manufacturability, cost, and time-to-market (preferred).
Experience working with FPGA, Adaptive SoC, ASIC, CPU, GPU, AI accelerator, networking, communications, embedded, or semi-custom semiconductor products (preferred).
Experience working across architecture, engineering, product engineering, validation, manufacturing, packaging, and quality organizations (preferred).
Ability to translate customer needs, market trends, and technical constraints into structured product requirements.