Performance Marketing Manager

What you'll do

• Manage all paid growth channels including Meta, TikTok, Google, programmatic, and emerging ad networks.
• Negotiate and manage end-to-end relationships with off-platform partners like media companies, OEMs, and affiliate networks.
• Own the performance marketing budget while maintaining accountability for CAC, CPI, LTV, and ROAS metrics.
• Build and maintain the measurement infrastructure to track data and identify performance trends.
• Execute structured testing across creatives, audiences, bidding strategies, and ad formats to build a growth playbook.
• Collaborate with product teams to optimize for high-quality user acquisition and long-term retention.
• Explore non-obvious distribution channels such as influencer partnerships and content seeding programs.

What we're looking for

• 3-7 years of brand-side performance marketing experience for a consumer app, marketplace, or digital product.
• Proven experience launching and growing performance marketing for new products from a cold start.
• Hands-on fluency in Meta Ads Manager, TikTok Ads Manager, and Google Ads.
• Experience managing off-platform partnerships including ad networks, OEM/device partnerships, and affiliate platforms.
• Experience with mobile attribution tooling such as Adjust or equivalent to manage measurement infrastructure.
• Proficiency in analyzing key metrics including CAC, CPI, LTV, ROAS, and funnel conversion rates.
• Strong negotiation skills for building and managing external vendor and partner relationships independently.
• Ability to function as a senior individual contributor who can set strategy and defend decisions to leadership.