This role pays less than
98%
of similar roles. Most pay
$150,000–$229,575
— the shaded band above.
At the midpoint, this role pays about
$89k
versus about
$190k
for comparable roles.
Based on 240 similar postings.
Employer
About AppLovin
AppLovin enables businesses to advertise profitably with marketing technologies that attract customers, increase revenue, and track ad performance.
AppLovin currently has
7 open roles
on FindRole.
Listed pay typically runs
$105,030–$156,465
across 7 roles with salary data.
As a Creative Strategist for Gist, a new consumer social app, you will join the team to build the creative engine from the ground up during a critical zero-to-one growth phase. You will own the creative strategy for paid social advertising by conceptualizing, briefing, and iterating on ads that balance storytelling with performance data. Your daily responsibilities include identifying and managing relationships with creators, writing scripts, directing editors to produce over ten ad variants weekly, and building a structured testing framework for hooks and formats. To succeed, you must possess expertise in Meta Ads, creator-led campaigns, and analyzing metrics like CVR, CPI, CPA, and ROAS. You should be proficient in creating authentic content across platforms like TikTok and Google while utilizing tools such as Claude Code or Cursor to drive acquisition outcomes.
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