Senior Performance Marketing Manager, HELOC Growth

What you'll do

• Own end-to-end Direct Mail strategy and execution for the Home Equity Line of Credit product.
• Manage and optimize millions in annual spend while maintaining accountability for ROI and P&L outcomes.
• Build and scale additional offline growth channels including out-of-home advertising, linear TV, and brand testing.
• Partner with Machine Learning and Data Science teams to refine targeting models for improved acquisition efficiency.
• Design and execute rigorous testing frameworks such as geo-lift, incrementality, and A/B testing.
• Analyze campaign data to identify insights and develop playbooks for underserved customer segments.
• Collaborate with Product, Engineering, and Creative teams to influence roadmap decisions and scale performance.
• Communicate strategy and performance metrics to leadership to align channel outcomes with business goals.

What we're looking for

• Bachelor’s degree or equivalent practical experience.
• 5+ years of experience in performance marketing, growth marketing, or analytics-driven marketing roles.
• Experience owning and executing end-to-end marketing campaigns including strategy, testing, and analysis.
• Experience managing marketing budgets and optimizing for measurable ROI or P&L outcomes.
• Experience designing and analyzing controlled experiments such as A/B testing or incrementality testing.
• Preferred experience with Direct Mail marketing strategy, execution, or channel ownership.
• Preferred experience working across multiple marketing channels including digital, offline, and lifecycle.
• Preferred skills in SQL, Looker, or similar tools to analyze large datasets.