Senior Associate, Growth Marketing, Consumer

What you'll do

• Manage multi-million dollar monthly budgets across paid social, display, and video channels for the US market.
• Optimize media buying to achieve aggressive growth targets in a cost-effective manner.
• Establish channel forecasts and provide budget recommendations based on real-time data and learnings.
• Monitor key performance metrics including budget pacing, LTV, and CAC across all marketing channels.
• Manage an experimentation roadmap featuring A/B creative tests, incrementality tests, and bidding algorithm tests.
• Test new channel and product features to identify and target incremental audiences for growth.
• Collaborate with internal teams and external partners like Meta, Snap, and TikTok to implement new strategies.

What we're looking for

• A BA/BS degree and 4+ years of related search performance marketing experience are required.
• Experience with organic and paid social marketing channels is required.
• Hands-on experience in media buying, optimization (Paid Search, App Search), and strategic planning is required.
• Proficiency in Excel or Google Sheets and a strong grasp of A/B testing and metrics-driven performance marketing are required.
• Strong quantitative, analytical, and problem-solving skills with the ability to use data for decision-making are required.
• Experience with Web & App Tracking/Attribution (preferred).
• Knowledge of SQL, Python, or other data processing scripts (preferred).
• Experience working on multi-sided marketplace businesses (preferred).