Paid Search Marketing Manager

Okta Inc

Confirmed live yesterday High trust

Hybrid

Quick summary

Work type: Hybrid
Location: Bellevue, WAChicago, ILToronto, Ontario, Canada
Salary: $132,000–$181,500 / yr
Posted: 38 days ago
Freshness: Confirmed live yesterday
Nearby: 99+ roles within 25 mi

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $208k

This role $157k

$118k most similar roles pay here $265k

This role pays less than 80% of similar roles. Most pay $165,000–$250,674 — the shaded band above. At the midpoint, this role pays about $157k versus about $208k for comparable roles.

Based on 240 similar postings.

Employer

About Okta Inc

Okta, Inc. is an American identity and access management company based in San Francisco. It provides cloud software that helps companies manage and secure user authentication into applications, and for developers to build identity controls into applications, websites, web services, and devices.[

Okta Inc currently has 137 open roles on FindRole.

Listed pay typically runs $174,000–$239,000 across 137 roles with salary data.

Most-posted roles

View all roles at Okta Inc

At a glance

TL;DR · Paid Search Marketing Manager

Role Posting Log in to save

The Global Paid Search Marketing Manager joins the Global Digital Acquisition Team to manage and evolve the company's search portfolio. This role involves moving beyond traditional lead-generation metrics by implementing advanced Value-Based Bidding models that align spend with downstream pipeline value. The successful candidate will develop AI-driven strategies across Google Ads and Bing Ads, conduct rigorous A/B and multivariate testing, and ensure accurate offline conversion tracking through integration with Salesforce and Marketo. Key responsibilities include performing keyword research, competitive benchmarking, and automating workflows to improve operational efficiency. To succeed, the candidate must possess expertise in Google Analytics, GTM, and other web analytics platforms while utilizing statistical significance models to drive data-backed decisions. The role focuses on solving complex challenges within the B2B SaaS space by optimizing high-intent targeting for identity security products.

Skills

Google Ads Bing Ads Salesforce Marketo Eloqua Google Analytics Machine Learning CRM Marketing Automation Offline Conversion Tracking Value-Based Bidding Scripting

What you'll do

Develop and execute AI-driven paid search strategies across Google Ads and Bing Ads.
Implement Value-Based Bidding models to prioritize high-value pipeline and revenue over lead volume.
Leverage machine learning capabilities like Smart Bidding and Broad Match to scale performance.
Design and analyze structured A/B and multivariate tests for bidding, copy, and landing pages.
Provide executive-ready reporting that tracks full-funnel performance from click to closed-won revenue.
Integrate search data with CRM platforms and marketing automation tools to ensure accurate offline conversion tracking.
Conduct advanced keyword research and competitive benchmarking to identify high-intent targeting opportunities.
Automate workflows and scripts to improve operational efficiency and eliminate account cannibalization.

What we're looking for

Bachelor’s degree in Marketing, Business, Economics, Mathematics, Statistics, or a related analytical field.
3–5 years of experience managing enterprise-level, full-funnel paid search campaigns and media planning.
Proven ability to use statistical significance models to validate test results and drive data-backed decisions.
Experience implementing Value-Based Bidding (VBB) and offline conversion feedback loops with CRM data.
Practical experience using AI-driven search features, automated bidding algorithms, and predictive analytics tools.
Proficiency in Google Ads, Bing Ads, Salesforce, Marketo/Eloqua, and web analytics platforms like Google Analytics or GTM.
Strong project management skills to translate complex data into actionable insights for cross-functional stakeholders.
Prior experience in B2B SaaS marketing is highly preferred.

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