Senior Performance Marketing Manager, HELOC Growth

What you'll do

• Own end-to-end Direct Mail strategy and execution for the Home Equity Line of Credit product.
• Build and manage offline growth channels including Out-of-Home, linear TV, and brand testing.
• Manage millions in annual spend while maintaining accountability for ROI and incremental business impact.
• Partner with Machine Learning and Data Science teams to refine targeting models for customer acquisition.
• Design and execute rigorous testing frameworks such as geo-lift and A/B testing to inform strategy.
• Analyze campaign data to identify and develop new playbooks for underserved customer segments.
• Collaborate cross-functionally with Product, Engineering, and Creative teams to influence roadmap decisions.
• Communicate performance insights and strategic outcomes to leadership to align with business goals.

What we're looking for

• Bachelor’s degree or equivalent practical experience.
• 5+ years of experience in performance marketing, growth marketing, or analytics-driven marketing roles.
• Experience owning and executing end-to-end marketing campaigns including strategy, testing, and performance analysis.
• Experience managing marketing budgets and optimizing for measurable ROI or P&L outcomes.
• Experience designing and analyzing controlled experiments such as A/B testing or incrementality testing.
• Preferred experience with Direct Mail marketing strategy, execution, or channel ownership.
• Preferred experience working across multiple marketing channels including digital, offline, and lifecycle.
• Preferred skills in SQL, Looker, or similar tools to analyze large datasets.