This role pays less than
60%
of similar roles. Most pay
$150,900–$227,000
— the shaded band above.
At the midpoint, this role pays about
$169k
versus about
$189k
for comparable roles.
Based on 240 similar postings.
Employer
About Block
Block, Inc. (formerly Square) is a financial technology company operating the Square merchant payments ecosystem, Cash App peer-to-peer payments, TIDAL music streaming, and Bitcoin-focused financial services. Industry: Financial Technology & Payments
Block currently has
53 open roles
on FindRole.
Listed pay typically runs
$217,800–$326,800
across 52 roles with salary data.
Careers - Growth Manager, Customer Engagement joins the Cash App Engagement Marketing team to drive conversion, activation, and habituation across the customer journey. This role functions as a growth strategy owner rather than a traditional marketer, requiring the candidate to diagnose funnel friction, size opportunities, and design rigorous experiments that influence both communication strategies and product roadmaps. Working alongside Product, Engineering, ML, and Design teams, the manager will manage high-velocity programs including onboarding, churn prevention, and referral systems. The role requires proficiency in SQL for self-serve analysis, experience with data modeling, and familiarity with tools like Braze, Iterable, Tableau, or Mode. Additionally, the candidate must leverage AI tools to automate and scale output while navigating a complex fintech environment to solve problems related to user habituation and personalized engagement within a large consumer audience.
Own activation and habituation outcomes by defining the opportunity landscape and setting strategy across the customer journey.
Run high-velocity experiments across onboarding, upsell, churn prevention, and retention to drive measurable business impact.
Use experimentation results to directly influence product roadmaps and in-app experiences alongside engineering and design teams.
Build a unified opportunity framework to score and prioritize tests based on expected impact and effort.
Perform self-serve data analysis using SQL to size opportunities, diagnose funnel friction, and interpret experiment results.
Drive the integration of AI decisioning and automation into the engagement marketing and communication layers.
Influence cross-functional strategy across Product, Analytics, Martech, Creative, and Brand teams as a peer partner.
What we're looking for
You must have 5+ years of experience in growth marketing, lifecycle marketing, CRM, growth strategy, business operations, growth product, or a consumer-facing analytical role.
You must demonstrate the ability to own a growth area end-to-end from opportunity identification to measurable impact with cross-functional stakeholders.
You must possess strong analytical self-sufficiency to size opportunities and diagnose funnel friction without relying on dedicated analytical support.
You must have experience with data modeling or opportunity sizing frameworks.
Proficiency with SQL and data visualization platforms like Tableau, Looker, or Mode is strongly preferred.
You must have deep experimentation experience in building backlogs and designing rigorous tests to drive improvements.
You must have hands-on experience with a CRM or marketing automation platform or the ability to ramp up on one quickly.
You must be fluent with AI tools to automate and scale output as part of your core workflow.
AI
Machine Learning
A/B Testing
Data Platforms
APIs
CRM
Martech
Adtech
Customer Data Platforms
Analytics
WCAG) 2.2 AA
Product Management
Systems Thinking