This role pays less than
85%
of similar roles. Most pay
$160,400–$216,362
— the shaded band above.
At the midpoint, this role pays about
$144k
versus about
$188k
for comparable roles.
Based on 240 similar postings.
Employer
About Lyft
Lyft is a transportation network company offering ride-hailing services across the US and Canada.
Lyft currently has
15 open roles
on FindRole.
Listed pay typically runs
$140,800–$176,000
across 14 roles with salary data.
The Growth Marketing Manager, Lifecycle joins the Lifecycle Growth Marketing team to engage millions of riders and drivers through acquisition, engagement, retention, and resurrection efforts. In this role, you will own the lifecycle marketing strategy for specific audiences, defining channel mixes and prioritization frameworks while managing an experimentation program from ideation through results. You will collaborate with Product, Engineering, Analytics, Data Science, and Marketing Operations to design and optimize incentive and non-incentive messages across email, push notifications, SMS, and in-app messaging. Key responsibilities include driving creative strategy, performing performance reporting, and applying behavioral science frameworks to message sequencing. Required skills include advanced SQL for data extraction, experience with CRM platforms, and proficiency with AI tools like Claude or Cursor. You will solve the challenge of personalizing and contextualizing communications to drive measurable usage and preference.