This role pays less than
84%
of similar roles. Most pay
$160,237–$216,362
— the shaded band above.
At the midpoint, this role pays about
$144k
versus about
$188k
for comparable roles.
Based on 240 similar postings.
Employer
About Lyft
Lyft is a transportation network company offering ride-hailing services across the US and Canada.
Lyft currently has
15 open roles
on FindRole.
Listed pay typically runs
$140,800–$176,000
across 14 roles with salary data.
The Growth Marketing Manager, Lifecycle joins the Lifecycle Growth Marketing team to engage millions of riders and drivers through personalized, contextual communications. You will own the lifecycle marketing strategy for your assigned audience, defining channel mixes and prioritization frameworks while managing a comprehensive experimentation program across email, push notifications, SMS, and in-app messaging. Day-to-day responsibilities include designing incentive and non-incentive messages, creating creative briefs for designers and copywriters, and translating complex experiment results into actionable insights for stakeholders. You will collaborate with Product, Engineering, Data Science, and Marketing Operations to unlock platform capabilities and build automated marketing journeys. Required skills include advanced SQL for data extraction, experience applying behavioral science frameworks, and proficiency with AI tools like Claude or Cursor. This role focuses on driving preference, usage, acquisition, engagement, retention, and resurrection through data-driven experimentation.