Staff Lifecycle Marketing Manager

GitLab

Confirmed live yesterday High trust
Remote

Quick summary

Work type
Remote
Location
Canada
Salary
$139,200–$235,200 / yr
Posted
74 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $196k
This role $187k
$128k most similar roles pay here $248k

This role pays less than 58% of similar roles. Most pay $168,378–$224,000 — the shaded band above. At the midpoint, this role pays about $187k versus about $196k for comparable roles.

Based on 240 similar postings.

Employer

About GitLab

GitLab is an all-remote software company that develops an AI-powered DevSecOps platform combining source code management, CI/CD, security scanning, and project planning in a single application.

GitLab currently has 79 open roles on FindRole.

Listed pay typically runs $137,400–$213,600 across 61 roles with salary data.

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View all roles at GitLab

At a glance

TL;DR · Staff Lifecycle Marketing Manager

As the Staff Lifecycle Marketing Manager, you will join the Lifecycle Marketing team to own the lifecycle communications strategy for prospects throughout the buyer journey. You will be responsible for planning, segmenting, and executing automated campaign journeys using static and dynamic content to educate and motivate potential customers. This hands-on role involves creating communication plans for live events, webcasts, and workshops while collaborating with cross-functional teams like Marketing Ops and Data Analytics. You will serve as an email marketing expert, utilizing Marketo for automation, smartlists, and dynamic content, alongside HTML and CSS for design and troubleshooting. The role focuses on the B2B SaaS technology sector, specifically targeting enterprise IT buyers and software developer personas to drive funnel progression and revenue growth through data-driven insights and continuous testing of personalized, scalable programs across various marketing channels.

What you'll do

  • Own the lifecycle communications strategy for prospects from planning and segmentation through execution and optimization.
  • Create and manage complex automated campaign journeys using static and dynamic content to educate prospective customers.
  • Lead the end-to-end creation of marketing campaigns including copywriting, testing, QA, and performance optimization.
  • Develop communication plans for live events, webcasts, workshops, and priority marketing campaigns.
  • Use data-driven insights and continuous testing to improve prospect engagement and funnel progression.
  • Act as a subject matter expert on email marketing best practices regarding creative, segmentation, and deliverability.
  • Execute technical tasks including audience logic, Marketo smartlists, and HTML/CSS troubleshooting for email design.

What we're looking for

  • 7+ years of experience in lifecycle, email, CRM, or growth marketing at a B2B SaaS technology company.
  • Experience targeting enterprise IT buyer and software developer customer personas (preferred).
  • Expertise in Marketo for marketing automation, including audience segmentation, templates, modules, and dynamic content.
  • Proven experience building and optimizing nurture programs, automated journeys, and lifecycle campaigns.
  • Ability to use campaign and funnel performance data to identify opportunities and improve results.
  • Working knowledge of HTML and CSS for email design and troubleshooting.
  • Strong internal communication and cross-functional coordination skills.
  • Experience working with teams in different regions and localizing for different markets (preferred).

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