Director, Lifecycle Marketing Operations

What you'll do

• Develop and execute the operational strategy for campaign execution, channel health, deliverability, and automation.
• Manage the end-to-end lifecycle operations process from initial intake through quality assurance and deployment.
• Build and lead a technical team of specialists to manage automated workflows and platform infrastructure.
• Drive the roadmap for automation and AI-agent integration to replace manual execution processes.
• Enforce governance standards for deliverability, compliance, and high-quality messaging in a regulated environment.
• Oversee channel excellence across email, push, in-app, and SMS by monitoring health metrics and pilot testing new channels.
• Serve as the primary stakeholder for MarTech and Engineering to define platform requirements and technical builds.

What we're looking for

• You must have 8+ years of experience in marketing or CRM operations, lifecycle execution, or martech.
• You must have at least 3 years of experience leading teams and developing leads or managers.
• You must possess deep expertise with engagement and CRM platforms like Braze for journey architecture and automation.
• You must have a proven track record in governance, including deliverability, compliance standards, and QA models.
• You must demonstrate a track record of scaling manual processes toward automation and AI-agent integration.
• You must have extensive experience in channel health, sender reputation, and deliverability at scale.
• You must possess the ability to influence peer directors and executives across Marketing, Engineering, and Product teams.
• Experience in fintech or regulated industries with high-volume send counts is preferred.