Lifecycle Marketing Operations Manager

Hippo

Confirmed live 2 days ago High trust

Quick summary

Work type
On-site
Location
Austin, TX
Salary
$150,000–$180,000 / yr
Posted
42 days ago
Freshness
Confirmed live 2 days ago

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $171k
This role $165k
$127k most similar roles pay here $219k

This role pays less than 61% of similar roles. Most pay $147,223–$195,575 — the shaded band above. At the midpoint, this role pays about $165k versus about $171k for comparable roles.

Based on 240 similar postings.

Employer

About Hippo

Hippo Insurance is a home insurance company that offers proactive home insurance products using smart home technology and data to help homeowners prevent claims before they happen. Industry: Insurance Technology & Homeowners Insurance

Hippo currently has 8 open roles on FindRole.

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At a glance

TL;DR · Lifecycle Marketing Operations Manager

The Lifecycle Marketing Operations Manager serves as the essential connective tissue within the Lifecycle Marketing team, managing the operational backbone of marketing programs. This role focuses on the infrastructure of campaign execution, including data hygiene, segmentation logic, and list management within an ESP such as Braze, Customer.io, or Iterable. The manager is responsible for coordinating legal and compliance approvals, managing reporting requests from internal stakeholders like sales and product, and ensuring data accuracy across systems. Key responsibilities include building recurring reporting workflows, troubleshooting data discrepancies, and maintaining documentation of naming conventions and schemas. To succeed, the candidate must possess 3-5 years of experience in marketing operations or CRM, strong data literacy in spreadsheets and SQL, and the ability to translate complex legal requirements into actionable marketing practices within a carrier platform environment.

What you'll do

  • Manage day-to-day data hygiene, segmentation logic, and list management within the ESP.
  • Oversee data governance including suppression lists, consent data, and integration health between systems.
  • Serve as the primary liaison between marketing teams and Legal/Compliance for campaign approvals.
  • Track copy and content review requests to ensure all legal requirements are met before launch.
  • Manage the intake and triage process for reporting and campaign requests from internal stakeholders.
  • Build and maintain recurring reporting workflows to provide accurate, decision-ready data summaries.
  • Coordinate operational logistics such as QA checklists and data validation for campaign launches.
  • Maintain documentation of data schemas, naming conventions, and workflows to ensure system scalability.

What we're looking for

  • 3-5 years of experience in marketing operations, lifecycle/CRM marketing, or a similar hybrid marketing and data/compliance role.
  • Hands-on experience with at least one major ESP such as Braze, Customer.io, Iterable, or Salesforce Marketing Cloud.
  • Ability to work directly with Legal and Compliance stakeholders to translate requirements into marketing practices.
  • Strong data literacy including proficiency in spreadsheets and the ability to build and maintain reporting dashboards.
  • Experience managing data hygiene, segmentation logic, and list management within an ESP.
  • Proficiency in coordinating campaign logistics such as approvals, QA checklists, and data validation.
  • Ability to manage multiple stakeholder requests while maintaining clear communication and attention to detail.
  • Knowledge of regulatory and compliance risks including TCPA, CAN-SPAM, and CCPA/state privacy laws.

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