below marketmost similar roles pay hereabove market
This role pays less than
68%
of similar roles. Most pay
$160,567–$218,500
— the blue band above.
At the midpoint, this role pays about
$172k
versus about
$190k
for comparable roles.
Based on 240 similar postings.
Employer
About Chime
Chime is a financial technology company offering mobile-first banking services including fee-free checking accounts, savings accounts, and a secured credit builder card through partner banks. Industry: Financial Technology & Neobanking
Chime currently has
40 open roles
on FindRole.
Listed pay typically runs
$164,000–$251,500
across 40 roles with salary data.
The Sr. CRM Manager joins the Lifecycle & CRM Marketing team to own the technical foundation for member engagement across email, push, in-app, and SMS channels. This hands-on role involves leading principal-level projects to scale the CRM platform, managing channel health, and improving deliverability and consent management. You will build complex, data-driven journeys using Liquid, Connected Content, and dynamic segmentation while partnering with Engineering and Data Engineering on event schemas, APIs, and webhooks. The role requires expertise in enterprise platforms like Braze, Iterable, or Salesforce Marketing Cloud, alongside knowledge of SQL, CDPs, and tools like Segment or Hightouch. You will solve technical problems related to real-time personalization and automation, ensuring the CRM ecosystem remains reliable and scalable while balancing member experience with regulatory compliance.
Own the strategy, roadmap, and technical health of the CRM platform and channel ecosystem.
Lead principal projects to implement, integrate, and scale new tools and marketing capabilities.
Monitor and improve deliverability, sender reputation, and frequency management across email, push, in-app, and SMS.
Design and improve operational processes for campaign intake, build standards, QA, and governance.
Partner with Engineering to manage data foundations, including event design, APIs, and real-time triggering.
Build complex, data-driven journeys using personalization logic like Liquid and dynamic segmentation.
Integrate AI tools and automation to create personalized and agent-assisted member journeys.
Track and own outcomes for reach, engagement, operational efficiency, and member retention metrics.
What we're looking for
6–8+ years of experience in CRM, marketing operations, marketing technology, or lifecycle marketing with a technical and operational focus.
Deep hands-on expertise with at least one enterprise CRM or marketing automation platform such as Braze, Iterable, or Salesforce Marketing Cloud.
Proven track record of leading end-to-end tool implementations, migrations, or major platform integrations with cross-functional and technical partners.
Strong knowledge of channel health and deliverability, including authentication, list hygiene, reachability, and consent management across email, push, and SMS.
Working knowledge of data infrastructure including SQL, event schemas, APIs, webhooks, CDPs, and reverse ETL tools.
Experience designing and running operational processes like QA frameworks, governance models, and intake systems that scale across a team.
Experience bringing AI and automation into daily work and a clear point of view on evolving CRM technology.
Experience in fintech or a regulated industry; comfort with HTML/CSS and templating languages; or experience building channel health monitoring (preferred).
SQL
SAS-MA
SAS CI Studio
Adobe Experience Platform
Adobe Campaign
Selligent
Adobe Audience Manager
CRM
SOA
Nokia Here/Medio
Opera
Inform
SAP ADT
Waterfall Segmentation
QA/QC
SMS
Email Delivery Systems
Solution Design
Product Strategy
Integration
Authorization Systems
Fraud and Risk Management
Digital Payments
Production Readiness
Implementation Governance
Requirements Discovery
Pilot Execution
Post-production Stabilization