below marketmost similar roles pay hereabove market
This role pays less than
95%
of similar roles. Most pay
$145,925–$214,900
— the blue band above.
At the midpoint, this role pays about
$107k
versus about
$180k
for comparable roles.
Based on 240 similar postings.
Employer
About T-Mobile
T-Mobile US is the second-largest wireless carrier in the United States, providing wireless voice, messaging, and data services under the T-Mobile and Metro by T-Mobile brands. Industry: Wireless Telecommunications
T-Mobile currently has
72 open roles
on FindRole.
Listed pay typically runs
$138,996–$228,650
across 32 roles with salary data.
Sr CRM Capabilities Managers are responsible for the list generation and execution of all CRM direct marketing campaigns through designated channels and tools. Working within the marketing team, the role involves building and maintaining campaign diagrams, performing customer segmentation, and selecting accurate customer lists for enterprise-wide communications. The position requires deploying campaigns across multi-channel platforms including Email, SMS, Outbound Calling, Inbound Calling, On-Device, and Direct Mail. Key responsibilities include processing manual database requests and providing strategic recommendations on data attribution and campaign performance. Candidates must utilize technologies such as SAS-MA, SAS CI Studio, SQL, Adobe Audience Manager, Adobe Experience Platform, Adobe Campaign, Selligent, Opera, Inform, and Nokia Here/Medio. The role solves the business problem of optimizing customer selection, timing, and pricing strategies to maximize profitability.
Select and generate accurate customer lists for enterprise-wide CRM marketing campaigns based on specific marketing briefs.
Build and maintain campaign diagrams and perform customer segmentation using CRM tools for multi-channel marketing.
Deploy marketing campaigns using systems such as SAS, Opera, Inform, Selligent, and various email delivery platforms.
Process manual customer database requests and create specific customer segments using SQL queries and Adobe tools.
Provide consultation and recommendations on marketing brief conceptualization, data attribution, and strategic improvements to maximize profitability.
Analyze search query behavior and research data to understand user intent and measure campaign outcomes.
Execute marketing campaigns using Adobe Experience Platform, SAS-MA, SAS CI Studio, and SQL.
Conduct QA/QC reviews and manage the technical architecture of on-premises and cloud-based CRM tools.
What we're looking for
Must have a Bachelor’s degree in Electrical Engineering, Management Studies, or a related field and 7 years of relevant work experience.
A Master’s degree in Electrical Engineering, Management Studies, or a related field and 5 years of relevant work experience is an acceptable alternative.
Must be legally authorized to work in the United States.
Must be at least 18 years of age.
Experience designing, developing, building, and executing campaigns using CRM systems and at least one of the following: Selligent, SAS MA/SAS CI, or SAP ADT.
Experience using Waterfall Segmentation methodologies to create customer segments and perform Quality Assurance/Quality Check to deploy enterprise-wide marketing campaigns.
Experience utilizing CRM tools to build campaign diagrams and perform segmentation for multi-channel campaigns including email, SMS, outbound calling, inbound calling, on-device, and direct mail.
Experience with technical architecture of on-premises and cloud CRM tools integrated with systems like Opera, Inform, Nokia, SOA, and file-sharing systems.
Experience with SQL to extract data, perform analysis, and deploy marketing campaigns.
Python
R
Machine Learning
LLM
GenAI
Statistical Modeling
Data Engineering
Data Governance
Knowledge Graphs
Ontologies
Data Pipelines
LLMOps
Data Lake
Automation
SaaS
APIs
Agile
data/integration
Workflow Automation
User Stories
Technical Specifications
Product Backlog
Data Products
Information Systems
Business Analysis