Senior Manager, CX Messaging and Activation Lead

Pfizer

Confirmed live yesterday High trust
Closes in 7 days Hybrid

Quick summary

Work type
Hybrid
Location
New York City, NYCollegeville, PAMexico City, CDMX, MexicoWalton Oaks, United KingdomTampa, FL
Salary
$124,400–$207,400 / yr
Posted
7 days ago
Freshness
Confirmed live yesterday
Closes
Sep 18, 2026 (soon)

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $190k
This role $166k
$112k most similar roles pay here $243k

This role pays less than 72% of similar roles. Most pay $163,500–$216,275 — the shaded band above. At the midpoint, this role pays about $166k versus about $190k for comparable roles.

Based on 239 similar postings.

Employer

About Pfizer

Pfizer Inc. is one of the world''s largest biopharmaceutical companies, researching, developing, manufacturing, and marketing medicines and vaccines across multiple therapeutic areas including oncology, cardiology, and infectious diseases. Industry: Biopharmaceuticals

Pfizer currently has 27 open roles on FindRole.

Listed pay typically runs $106,000–$176,600 across 27 roles with salary data.

Most-posted roles

View all roles at Pfizer

At a glance

TL;DR · Senior Manager, CX Messaging and Activation Lead

Senior Manager, CX Messaging and Activation Lead joins the GTM and Adoption team to drive internal engagement with AI platforms. This product marketing role focuses on translating complex technical features into compelling, user-centric narratives for a global audience of colleagues. The individual will own the go-to-market strategy, including positioning, segmentation, demand generation, and multi-channel campaign execution. Key responsibilities include creating messaging architectures, developing launch playbooks, and producing core assets like copy, visuals, and short-form videos. The role requires expertise in product marketing for software or SaaS, experience with AI tools, and the ability to navigate regulatory requirements in a pharmaceutical context. By aligning messaging with specific user journeys and lifecycle stages, this position ensures internal digital investments become embedded into daily workflows while providing clear guidance on the ethical and responsible use of AI technologies.

What you'll do

  • Translate complex technical AI features into compelling, user-centric narratives tailored to specific internal personas.
  • Develop and execute end-to-end go-to-market plans including audience segmentation, channel strategy, and content creation.
  • Create original campaign assets such as copy, visuals, and short-form videos on a fast production cadence.
  • Establish messaging frameworks and reusable launch playbooks to standardize internal communications across different business units.
  • Manage the full demand generation funnel by identifying and fixing drop-off points from awareness to first use.
  • Define and communicate clear guidelines regarding the ethical and responsible use of AI platforms.
  • Coordinate with legal, compliance, and regulatory teams to ensure all messaging meets corporate standards.
  • Track and report on adoption metrics to ensure marketing efforts drive actual product usage and retention.

What we're looking for

  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
  • 6–8+ years of experience in product marketing, digital marketing, or brand strategy with a creative portfolio.
  • Experience owning end-to-end product launches including go-to-market planning, demand building, and post-launch reviews.
  • Experience building messaging architectures and establishing reusable standards for other teams to adopt.
  • Experience translating complex technical or AI capabilities into clear, persona-specific business benefits.
  • Hands-on experience writing, designing, and producing campaign assets on a real production cadence.
  • Daily, hands-on use of AI tools in personal production work.
  • Work authorization in the United States.

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