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About Samsung Electronics
Samsung Electronics is a South Korean multinational corporation and a global leader in technology, specializing in consumer electronics, semiconductors, and home appliances.
Samsung Electronics currently has
94 open roles
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Senior Manager - B2B CRM & Marketing Automation will lead the evolution of digital customer engagement, marketing automation, and lead management capabilities to build an integrated B2B growth engine. This role involves architecting the digital demand journey by connecting media, content, web experiences, and sales activation into a cohesive system. The successful candidate will develop scalable lifecycle and nurture strategies, manage CRM governance, and optimize high-performing landing pages and conversion pathways. Key responsibilities include managing lead scoring, routing, and segmentation while partnering with cross-functional teams to improve marketing-to-sales connectivity. Required skills include expertise in enterprise CRM platforms, marketing automation tools, and data analysis using Excel, PowerPoint, and Tableau. The role addresses the challenge of transforming complex B2B buying journeys into measurable business outcomes through advanced personalization, A/B testing, and emerging AI-enabled experiences within a sophisticated technology ecosystem.
Develop and evolve B2B CRM and marketing automation strategies to enhance customer engagement across the entire lifecycle.
Design scalable lead capture, scoring, routing, and nurturing programs to accelerate prospects through the sales funnel.
Optimize digital pathways including landing pages, forms, and content to improve conversion rates from awareness to sale.
Partner with Sales teams to improve lead quality, follow-up processes, and overall pipeline velocity.
Serve as a subject matter expert for marketing technology, ensuring data quality and seamless integration between systems.
Establish performance frameworks and A/B testing roadmaps to provide actionable insights on customer behavior and campaign effectiveness.
Manage relationships with external agencies and vendors, including overseeing contracts, budgets, and service level agreements.
Lead cross-functional initiatives by translating complex business requirements into clear execution plans for marketing, tech, and creative teams.
What we're looking for
8+ years of experience in B2B marketing, CRM, lifecycle marketing, marketing automation, demand generation, or related disciplines.
Demonstrated experience developing customer journeys and marketing programs that contribute to lead generation, pipeline, and revenue growth.
Strong understanding of complex B2B buying journeys, demand generation, lead management, sales funnels, and digital conversion.
Experience with enterprise CRM and marketing automation platforms and familiarity with the broader marketing technology ecosystem.
Understanding of digital experience fundamentals including landing pages, conversion optimization, web journeys, forms, content strategy, digital media, and UX principles.
Strong understanding of segmentation, lead scoring, nurture strategy, personalization, campaign orchestration, and funnel measurement.
Experience partnering with B2B sales organizations to translate marketing engagement and behavioral signals into actionable sales opportunities.
Experience managing agencies, technology vendors, contracts, scopes of work, and budgets; proficiency in Excel, PowerPoint, and Tableau.
Experience supporting enterprise, technology, SaaS, or telecommunications environments (preferred).
Experience with account-based marketing, intent data, advanced personalization, or multi-channel journey orchestration (preferred).
Familiarity with emerging AI applications across marketing automation, personalization, content, analytics, and customer experience (preferred).
Experience helping mature or transform an organization’s marketing technology, CRM, or digital demand-generation capabilities (preferred).