Senior Marketing Systems and Automation Manager

Cloudflare, Inc

Confirmed live yesterday High trust
Hybrid

Quick summary

Work type
Hybrid
Location
San Francisco, CAAustin, TXNew York, NY
Salary
$134,000–$184,000 / yr
Posted
28 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $187k
This role $159k
$124k most similar roles pay here $230k

This role pays less than 73% of similar roles. Most pay $158,625–$215,625 — the shaded band above. At the midpoint, this role pays about $159k versus about $187k for comparable roles.

Based on 240 similar postings.

Employer

About Cloudflare, Inc

Cloudflare is a prominent cloud services and security company that provides content delivery network (CDN), DDoS mitigation, and Zero Trust security services to millions of internet properties.

Cloudflare, Inc currently has 190 open roles on FindRole.

Listed pay typically runs $215,000–$278,000 across 59 roles with salary data.

Most-posted roles

View all roles at Cloudflare, Inc

At a glance

TL;DR · Senior Marketing Systems and Automation Manager

The Senior Marketing Systems and Automation Manager joins the Digital Marketing team to own and govern the marketing operations engine. This role involves managing day-to-day demand generation activities, including intake queues, campaign operations, lead flow, and provisioning while transitioning manual processes into automated workflows using Cloudflare OS. You will oversee a distributed contractor bench, manage data governance standards like taxonomy and attribution models, and shape the MarTech ecosystem’s architecture in partnership with Engineering and IT teams. The ideal candidate possesses extensive experience in B2B marketing operations, CRM platforms like Salesforce, and automation tools like Marketo. You must be skilled in identity resolution, unified data layers, and budget stewardship. This role solves the challenge of creating a scalable, consistent infrastructure that automates repetitive tasks while maintaining high-quality lead flow for a complex global demand engine.

What you'll do

  • Manage daily marketing operations including intake queues, campaign execution, lead flow, and provisioning.
  • Direct a distributed contractor team to manage lifecycle architecture, development, and operational execution.
  • Automate manual workflows using Cloudflare OS to ensure consistent, scalable marketing processes.
  • Establish and govern data standards, including taxonomy, naming conventions, and integration patterns.
  • Maintain the lead scoring, lifecycle, and attribution models as the company's source of truth.
  • Define and enforce logic change controls for all marketing system updates and modifications.
  • Partner with Engineering and IT to shape the MarTech architecture and unified data layer.
  • Manage the MarTech budget and oversee tool portfolio rationalization decisions.

What we're looking for

  • Must have 8+ years of experience running marketing operations including intake, campaign operations, lead flow, and provisioning.
  • Proven track record of identifying, scoping, and driving automation to reduce manual operational work.
  • Strong command of data governance, change control, and lead lifecycle, scoring, and multi-touch attribution systems.
  • Significant experience operating marketing technology stacks in a B2B environment at enterprise scale.
  • Deep hands-on expertise with marketing automation and CRM platforms like Marketo and Salesforce.
  • Experience managing vendor relationships, budgets, and leading teams or contractors to quality standards.
  • Ability to partner with technical teams in Engineering, IT, and BI to manage data layers and identity resolution.
  • Authorization to receive software or technology controlled under U.S. export control laws.
  • Experience with server-side tracking, CDPs, consent frameworks, or ABM platforms (preferred).

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