Lead Marketing Campaign Analytics & Data Science Consultant

What you'll do

• Lead measurement and optimization efforts for customer marketing campaigns to improve acquisition, engagement, and retention.
• Partner with stakeholders to define campaign objectives, success metrics, and measurement strategies.
• Deliver in-flight and post-campaign analyses to identify optimization opportunities and inform future investments.
• Execute test-and-learn frameworks including A/B testing, champion/challenger testing, and incrementality measurement.
• Apply advanced statistical techniques and data science methodologies to analyze customer behavior and marketing performance.
• Analyze large-scale datasets to identify actionable opportunities for segmentation, targeting, and personalization.
• Build reporting dashboards and measurement frameworks to provide visibility into key marketing KPIs.
• Translate complex analytical findings into clear business recommendations for non-technical stakeholders.

What we're looking for

• 5+ years of data science experience or equivalent through work, training, military experience, or education.
• Master's degree or higher in a quantitative discipline such as mathematics, statistics, engineering, physics, economics, or computer science.
• 5+ years of marketing analytics, campaign measurement, customer analytics, marketing science, or related analytical experience (preferred).
• Experience measuring and optimizing customer acquisition, engagement, retention, or cross-sell marketing programs (preferred).
• Experience with campaign testing, incrementality measurement, attribution, marketing ROI, or audience targeting strategies (preferred).
• Proficiency in SQL, Python/R, and other programming languages (preferred).
• Proficiency in data visualization, preferably with Power BI (preferred).
• Strong project management, communication, and interpersonal skills (preferred).