This role pays less than
51%
of similar roles. Most pay
$149,206–$213,817
— the shaded band above.
At the midpoint, this role pays about
$176k
versus about
$182k
for comparable roles.
Based on 240 similar postings.
Employer
About AppLovin
AppLovin enables businesses to advertise profitably with marketing technologies that attract customers, increase revenue, and track ad performance.
AppLovin currently has
7 open roles
on FindRole.
Listed pay typically runs
$105,030–$156,465
across 7 roles with salary data.
As a CRM & Lifecycle Marketing Specialist - Growth Marketing, you will join the growth marketing team to manage and scale the advertiser lifecycle for the self-serve advertiser business. You will be responsible for building automated programs that move users from signup to active spending, maintaining data quality across Salesforce and HubSpot, and developing automation layers for outreach and lead follow-up. Your daily work involves tracking performance metrics, running tests, and expanding CRM channels beyond email into LinkedIn, SMS, and direct mail. To succeed, you must be AI-fluent and proficient in SQL to query large datasets. The role requires expertise in marketing automation, audience building, and email deliverability. You will solve complex problems regarding advertiser engagement and retention within the adtech space using tools like HubSpot, Salesforce, PostHog, Superset, and Trino.