Growth Marketing Demand Strategist

IBM

Confirmed live yesterday High trust

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Work type
On-site
Location
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Posted
10 days ago
Freshness
Confirmed live yesterday

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Similar $188k
$131k most similar roles pay here $242k

This listing doesn't post a salary. Most similar roles pay $144,000–$231,335.

Based on 240 similar postings.

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About IBM

IBM is a US-based global technology company providing hybrid cloud, AI, consulting, enterprise software, and IT infrastructure products and services.

IBM currently has 506 open roles on FindRole.

Listed pay typically runs $174,632–$197,165 across 5 roles with salary data.

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At a glance

TL;DR · Growth Marketing Demand Strategist

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As a Growth Marketing Demand Strategist - US, you will join the team to drive pipeline growth for the Automation product portfolio through high-impact omni-channel digital demand programs and targeted outbound account activation. You will own end-to-end marketing execution by designing buyer journey narratives, localizing campaigns for the US market, and optimizing channel mix to accelerate lead-to-opportunity conversion. Your daily work involves applying analytics to profile and retarget prospects while collaborating with cross-functional teams like Paid Media, Web, Email, and Social. You will utilize data-driven insights to improve conversion rates through account-based and technology-based marketing tactics. The role requires proficiency in marketing analytics, content creation platforms, and tools such as Salesforce and Marketo to solve the challenge of driving consistent pipeline growth and meeting revenue targets within the automation software space.

Skills

Demand Generation Marketing Analytics Account-Based Marketing Salesforce Marketo Content Creation Platforms Outbound Marketing Data Analysis

What you'll do

  • Design and execute demand generation strategies using buyer journey narratives to address specific prospect needs.
  • Execute omni-channel digital programs that integrate both inbound and outbound marketing touches.
  • Apply data analytics to profile, target, and retarget prospects throughout the buyer journey.
  • Adapt campaigns dynamically based on data-driven insights to improve conversion rates and lead quality.
  • Implement account-based and technology-based marketing tactics to drive growth for the automation portfolio.
  • Localize and personalize marketing campaigns specifically for the US market.
  • Partner with Sales and Partners to accelerate the transition from leads to opportunities.

What we're looking for

  • Bachelor's degree in Marketing or Business.
  • Experience designing and executing modernized demand generation strategies using buyer journey narratives.
  • Experience applying analytics to profile, target, and retarget prospects across the buyer journey.
  • Experience executing integrated inbound and outbound marketing campaigns to improve conversion rates.
  • Experience collaborating cross-functionally with Paid Media, Web, Email/Automation, and Social teams.
  • Experience utilizing data-driven insights to inform strategic decisions and optimize marketing efforts.
  • Experience with account-based and technology-based marketing tactics.
  • Familiarity with Salesforce, Marketo, and content creation platforms is preferred.

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