Senior Marketing Manager, Enterprise B2B

What you'll do

• Execute the North America enterprise ABM motion by orchestrating targeted inbound and outbound plays to build pipeline in named accounts.
• Develop integrated campaign calendars aligned with GTM milestones, service expansions, and key industry events.
• Build and manage automated lead nurture programs in Marketo to move engaged accounts toward sales-ready status.
• Serve as the primary link between marketing and field sales to align messaging and outbound sequences for specific account pursuits.
• Direct central marketing teams on intent signals and persona data to activate paid social, content syndication, and webinar programs.
• Design and deploy AI-powered workflows to automate account research, buying committee mapping, and personalized content assembly.
• Define and manage the demand generation measurement framework including MQA tracking, pipeline velocity, and account coverage.
• Build performance dashboards that translate raw data into actionable insights for sales leadership and marketing teams.

What we're looking for

• Must have at least 6 years of professional non-internship marketing experience.
• Must have 6 years of experience in B2B demand generation or account-based marketing.
• Must have at least 2 years of experience operating in an enterprise GTM motion with a field sales team and named accounts.
• Experience using data and metrics to drive improvements and communicate results to senior leadership.
• Experience building, executing, and scaling cross-functional marketing programs.
• Proficiency in ABM mechanics, including intent signal interpretation, account scoring, and buying committee mapping.
• Ability to manage marketing automation platforms like Marketo and CRM systems like Salesforce.
• Must be a U.S. citizen, national, permanent resident, or granted asylum/refugee status for export control compliance.