Field Marketing Specialist, Key & Strategic Accounts

Okta Inc

Confirmed live yesterday High trust
Hybrid

Quick summary

Work type
Hybrid
Location
Bellevue, WAChicago, ILToronto, Ontario, Canada
Salary
$80,000–$110,000 / yr
Posted
31 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $177k
This role $95k
$64k most similar roles pay here $234k

This role pays less than 96% of similar roles. Most pay $137,500–$217,475 — the shaded band above. At the midpoint, this role pays about $95k versus about $177k for comparable roles.

Based on 240 similar postings.

Employer

About Okta Inc

Okta, Inc. is an American identity and access management company based in San Francisco. It provides cloud software that helps companies manage and secure user authentication into applications, and for developers to build identity controls into applications, websites, web services, and devices.[

Okta Inc currently has 137 open roles on FindRole.

Listed pay typically runs $174,000–$239,000 across 137 roles with salary data.

Most-posted roles

View all roles at Okta Inc

At a glance

TL;DR · Field Marketing Specialist, Key & Strategic Accounts

Field Marketing Specialist, Key & Strategic Accounts joins the Demand Generation team to drive integrated demand generation and pipeline acceleration for high-value account segments. This role involves executing multi-channel frameworks that connect field events, direct mail, digital activations, and peer intelligence into cohesive journeys. The specialist will build and refine operational mechanisms, playbooks, and reporting structures while leveraging Generative AI tools like Gemini or Claude to automate workflows and accelerate content creation. Key responsibilities include managing event logistics, coordinating ABx campaigns, optimizing email nurture sequences, and troubleshooting data in Salesforce and Tableau. To succeed, the candidate must possess expertise in marketing automation platforms like Marketo or Eloqua, as well as familiarity with 6sense, Demandbase, and Splash. The role focuses on solving complex engagement challenges within the identity and security infrastructure space to drive measurable revenue outcomes.

What you'll do

  • Execute multi-channel marketing programs including field events, direct mail, and digital activations for high-value accounts.
  • Build and refine operational playbooks, tracking systems, and reporting structures to improve team efficiency.
  • Utilize Generative AI and automation tools to streamline workflows and accelerate content creation.
  • Manage end-to-end event logistics, including vendor relations, venue sourcing, and platform setup.
  • Resolve data discrepancies and lead routing issues within Salesforce and Tableau to ensure reporting integrity.
  • Develop automated follow-up sequences and high-quality messaging for Sales Development Representatives.
  • Create and maintain standardized "Go-To Guides" and regional decks to align field sales teams.
  • Analyze campaign performance data to provide actionable insights and optimize regional targeting strategies.

What we're looking for

  • You must have at least 2 years of professional B2B tech marketing experience.
  • A Bachelor's degree in Marketing, Communications, or Business is preferred.
  • You must have experience with CRM (Salesforce) and Marketing Automation platforms like Marketo or Eloqua.
  • Familiarity with ABM platforms (6sense, Demandbase), event management software (Splash, Zoom), and project management tools (Asana) is required.
  • Familiarity with Generative AI tools to automate workflows and analyze performance is required.
  • You must possess strong analytical skills to interpret data and provide actionable insights for program optimization.
  • Exceptional written, verbal, and presentation communication skills are required.
  • Ability to travel within the region approximately 10–20% of the time is required.

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