Executive Director, Integrated Marketing

What you'll do

• Develop and own go-to-market marketing strategies for multiple product categories including TVs, Audio, Monitors, and Memory.
• Create full-funnel integrated marketing plans that align product launches and seasonal priorities across all consumer touchpoints.
• Lead the development of creative briefs and ensure consistent brand messaging across paid media, social, and influencer channels.
• Oversee national and retail paid media strategies, managing large-scale budgets and optimizing performance based on real-time data.
• Build and manage strategic co-marketing partnerships with retailers, platform partners, and complementary consumer brands.
• Manage agency relationships and oversee the work of external creative, media, and research partners.
• Translate complex marketing data into executive-level reports to influence C-suite stakeholders and global headquarters.
• Mentor and lead a high-performing internal team of marketing managers and specialists across various functions.

What we're looking for

• Bachelor's degree required; MBA preferred.
• 16+ years in consumer marketing, integrated marketing, brand strategy, or GTM planning, preferably in consumer electronics or technology.
• 4+ years leading senior marketing teams and managing agency organizations with demonstrated impact on business outcomes.
• Proven track record of executing integrated marketing campaigns that drove measurable gains in brand health and performance across multiple channels.
• Experience leveraging AI tools across creative, campaigns, reporting, and media execution.
• Deep expertise in paid media strategy and management at scale, including experience managing annual budgets of $10M or more.
• Experience building and scaling creator/influencer marketing programs and operationalizing strategic retail or brand partnerships.
• Exceptional analytical skills in marketing measurement, attribution modeling, and business performance data to provide executive-ready insights.