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Employer
About Samsung Electronics
Samsung Electronics is a South Korean multinational corporation and a global leader in technology, specializing in consumer electronics, semiconductors, and home appliances.
Samsung Electronics currently has
107 open roles
on FindRole.
Listed pay typically runs
$113,500–$174,500
across 73 roles with salary data.
The Director, Brand Marketing leads a team to guide strategy and execution for the Samsung Masterbrand in the United States. This role focuses on building brand love through storytelling across paid, owned, and earned channels, including social media, CRM, influencer partnerships, and events. The position involves managing external creative agencies, overseeing cross-line of business campaign planning for major promotional moments like Black Friday, and localizing global toolkits. A primary focus is developing connected experiences and promoting AI Living by identifying trends in IoT and connectivity technologies. The ideal candidate possesses expertise in brand marketing fundamentals, creative operations, and customer experience design. Required skills include a mastery of brand strategy, project management tools to navigate fast-paced environments, and the ability to coordinate cross-functional teams to deliver unified messaging across various product lines and digital platforms.
Lead a team to develop and execute brand and customer experience strategies for Samsung Masterbrand in the US.
Drive brand growth through consistent marketing campaigns across social, CRM, influencer, and event channels.
Manage external creative agencies and internal teams to produce cross-channel campaign assets and promotional materials.
Oversee cross-line of business (xLOB) planning to ensure a unified "One Samsung" message during major shopping events.
Localize global marketing campaigns and toolkits for the US market while managing associated timelines and budgets.
Develop and launch connected experiences by identifying trends in AI, IoT, and user experience design.
Coordinate with internal stakeholders to ensure a unified approach to product lifecycle management and retail activations.
Analyze marketing performance data to identify opportunities for improving campaign results and brand impact.
What we're looking for
A Bachelor's Degree with 12+ years or a Master's Degree with 10+ years of experience in brand creative, strategy, integrated marketing, and brand partnership is required.
At least 3 years of team management experience is required.
Expertise in brand marketing fundamentals including consumer/shopper, equity, go-to-market, creative operations, experiential, and social/influencer marketing is required.
Proficiency in all aspects of brand strategy and end-to-end customer experience is required.
Understanding of IoT, connectivity technologies, and user experience design principles is required.
Proven ability to lead major campaigns from conception through launch and optimization while providing insightful analytics is required.
Strong leadership skills are required to guide diverse teams and manage multiple stakeholder interests in a fast-paced environment.
Excellent communication, business acumen, situational awareness, and emotional intelligence are required.