This role pays less than
91%
of similar roles. Most pay
$154,062–$225,312
— the shaded band above.
At the midpoint, this role pays about
$128k
versus about
$190k
for comparable roles.
Based on 240 similar postings.
Employer
About Microsoft
Microsoft Corporation is a global technology leader producing software, hardware, and cloud services including Windows, Office 365, Azure cloud platform, Xbox gaming, and Surface devices. Industry: Software & Cloud Computing
Microsoft currently has
644 open roles
on FindRole.
Listed pay typically runs
$119,800–$234,700
across 624 roles with salary data.
The Digital Stores Go-to-Market Lead- Americas is responsible for planning and executing go-to-market programs across products within Microsoft Digital Stores. Working with cross-functional teams in Product, Marketing, Merchandising, and Operations, the individual will translate global priorities into scalable execution plans for the Americas region. Key responsibilities include defining last-mile GTM frameworks, managing product launches and campaigns, and tracking financial performance for Microsoft 365. The role involves testing and scaling local pilot programs while analyzing performance data to optimize customer outcomes. Candidates should possess expertise in retail, ecommerce, marketing strategy, business planning, and project or vendor management. This position addresses the challenge of ensuring readiness and consistency across a diverse product portfolio including Surface devices and software services within a fast-paced eCommerce environment by refining playbooks and leveraging customer insights for continuous improvement.
Define and evolve the last-mile go-to-market framework to ensure scalable, customer-relevant execution across products.
Translate product and campaign priorities into actionable regional execution plans for the Americas.
Drive the end-to-end execution of product launches and marketing campaigns across Digital Stores.
Coordinate with internal stakeholders and external partners to deliver consistent results for regional programs.
Test, iterate, and scale locally relevant customer ideas and pilot programs.
Track and analyze performance data to identify key drivers and optimize customer outcomes.
Synthesize performance metrics and customer insights to inform future planning and program refinement.
Manage Microsoft 365 line-of-business stewardship, including financial performance tracking and stakeholder alignment.
What we're looking for
A Master's degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or a related field and 1+ year of experience in retail, ecommerce, data science, research, marketing, or business-related roles.
A Bachelor's degree in Business, Marketing, Economics, Social Science, Computer Science, Information Technology, or a related field and 2+ years of experience in retail, ecommerce, data science, research, marketing, or business-related roles.
3+ years of experience in retail, ecommerce, data science, research, marketing, or business-related roles, or equivalent experience.
3+ years of experience in go to market (GTM), marketing strategy, business planning, or similar roles (preferred).
3+ years of experience in integrated, digital, or product marketing management (preferred).
2+ years of project/vendor management experience (preferred).
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