Principal

Nordstrom

Confirmed live 2 days ago High trust

Hybrid

Quick summary

Work type: Hybrid
Location: Seattle, WA
Salary: $93,500–$155,000 / yr
Posted: 9 days ago
Freshness: Confirmed live 2 days ago
Nearby: 99+ roles within 25 mi

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $178k

This role $124k

$79k most similar roles pay here $231k

This role pays less than 82% of similar roles. Most pay $139,200–$216,162 — the shaded band above. At the midpoint, this role pays about $124k versus about $178k for comparable roles.

Based on 240 similar postings.

Employer

About Nordstrom

Nordstrom is a leading American luxury department store chain offering a wide selection of clothing, shoes, accessories, and beauty products through its stores, Nordstrom Rack outlets, and online. Industry: Luxury Department Store Retail

Nordstrom currently has 30 open roles on FindRole.

Listed pay typically runs $142,000–$220,500 across 29 roles with salary data.

Most-posted roles

View all roles at Nordstrom

At a glance

TL;DR · Principal

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The Copy Principal leads the copy function at Rack in partnership with the Content Creative Director to drive brand voice across major initiatives like Holiday and seasonal programs. This role is responsible for building scalable copy systems, playbooks, and standards to ensure consistency across all platforms, from 15-second Reels to large-scale campaigns. The individual will develop messaging strategies, write scripts and hooks for mid-funnel video and social content, and mentor writers while managing the integration of AI and automation tools into copywriting workflows. Key requirements include expertise in brand copywriting for retail or fashion, experience with social-first storytelling, and a proficiency in using data to refine performance. The role solves the challenge of maintaining a distinctive, high-quality voice across diverse digital channels while balancing creative craft with measurable business outcomes through automated systems.

Skills

AI Automation TikTok YouTube Shorts Copywriting

What you'll do

Author and evolve the brand voice across all channels and campaigns in partnership with creative leadership.
Build and maintain scalable copy systems and playbooks to ensure consistent messaging across every platform.
Lead messaging strategy and storytelling for major seasonal events, sales, and evergreen programs.
Write scripts, hooks, and captions for mid-funnel video and social-first content like TikTok and Reels.
Guide copy direction across all workstreams from concept through final execution to ensure high quality.
Mentor writers and editors to raise the overall standard of voice and craft within the team.
Manage AI and automation workflows to handle high-volume tasks while maintaining brand integrity.
Use data, testing, and performance metrics to refine messaging and improve business outcomes.

What we're looking for

Must have 6+ years of experience in brand copywriting for retail, fashion, lifestyle, or agency clients.
Must possess a portfolio demonstrating strong voice, campaign work, and systems thinking.
Must have experience writing specifically for social media and short-form video, including scripts, captions, and hooks.
Must have proven ability to lead messaging strategy across multiple channels.
Must have hands-on experience integrating AI or automation tools into a copywriting workflow.
Must possess excellent writing, editing, and presentation skills.
Ability to learn and apply structured brand voice systems quickly and consistently.
Proven ability to guide teams and influence cross-functional partners.

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