Business Systems Architect, GTM Systems

Betterment

Confirmed live yesterday High trust
Hybrid

Quick summary

Work type
Hybrid
Location
New York, NY
Salary
$155,000–$175,000 / yr
Posted
53 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $189k
This role $165k
$132k most similar roles pay here $243k

This role pays less than 58% of similar roles. Most pay $146,450–$232,187 — the shaded band above. At the midpoint, this role pays about $165k versus about $189k for comparable roles.

Based on 240 similar postings.

Employer

About Betterment

Betterment is an automated investment service (robo-advisor) that uses technology to provide personalized investment management, retirement planning, and savings optimization at low cost for retail investors. Industry: Financial Technology & Wealth Management

Betterment currently has 9 open roles on FindRole.

Listed pay typically runs $155,000–$175,000 across 9 roles with salary data.

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At a glance

TL;DR · Business Systems Architect, GTM Systems

Business Systems Architect, GTM Systems is a staff-level technical leadership role within the Business Systems & Tools team. This individual will own the architecture and health of the GTM systems ecosystem, focusing on complex integration problems rather than routine administration. The architect will define technical direction, establish standards for data design and integration patterns, and mentor engineers on high-risk projects. Key responsibilities include managing system-of-record boundaries, ensuring data integrity across platforms, and serving as a technical partner to Sales and Advisor Solutions teams. The role requires deep expertise in Salesforce as the primary system of record, along with experience in HubSpot, Clay, and other GTM tools like enrichment and telephony systems. The candidate must possess strong skills in API integration, data contract definition, and navigating complex B2B software environments to ensure long-term scalability and high-quality data flow.

What you'll do

  • Define and maintain the target architecture for the GTM systems ecosystem including Salesforce, HubSpot, and Clay.
  • Establish standards for integration patterns, data design, deployment practices, and technical documentation.
  • Design and build scalable solutions for complex, cross-system initiatives from problem framing through deployment.
  • Audit system health regarding integration reliability, data integrity, security posture, and platform limits.
  • Review and provide feedback on solution designs to ensure scalability and maintainability across the team.
  • Mentor engineers on architecture, technical decision-making, and integration patterns.
  • Partner with GTM teams to translate business requirements into pragmatic system designs.
  • Lead technical diligence and implementation for new tools and major platform changes.

What we're looking for

  • Deep expertise with Salesforce as a core system of record using declarative, programmatic, and integration approaches.
  • Demonstrated experience owning architecture for a multi-tool GTM stack in a B2B or SaaS environment.
  • Strong understanding of integration design patterns including APIs, middleware, and event-driven flows.
  • Experience with marketing automation and sales engagement platforms, specifically HubSpot.
  • Solid data literacy to define data contracts and ensure integrity across systems.
  • Proven track record as a staff-level or lead individual contributor setting technical direction and mentoring others.
  • Ability to manage high-stakes projects from discovery through deployment with minimal oversight.
  • Salesforce architect-track certifications such as Application Architect, System Architect, or Integration Architecture Designer are preferred.

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