Vice President, Paid Social Automation and Innovation

What you'll do

• Develop and implement automation and agentic workflows for paid social campaign setup, trafficking, optimization, and reporting.
• Translate practical media execution needs into technical requirements and scalable operating models for the enablement team.
• Identify and automate manual campaign management tasks while maintaining human oversight and compliance standards.
• Build and operationalize tools, templates, and playbooks to improve speed-to-market and performance consistency.
• Establish quality control standards, governance checkpoints, and adoption metrics for automation-enabled social execution.
• Manage implementation roadmaps, testing strategies, and governance requirements for new paid social capabilities.
• Evaluate marketing technology and AI solutions to prioritize high-impact automation opportunities based on business value.

What we're looking for

• 7+ years of paid social campaign management experience with expert knowledge of major social media buying platforms.
• Deep understanding of paid social architecture, trafficking workflows, bidding, budgeting, audience strategy, and reporting.
• Experience building, implementing, or scaling tools, automations, dashboards, workflows, APIs, or operational products to improve media execution.
• Experience with AI/ML governance, tool registration processes, model risk considerations, or compliance frameworks in regulated environments.
• Ability to evaluate marketing technology and AI solutions while assessing implementation complexity and business value.
• Experience partnering with data, analytics, product, and technology teams to manage backlogs and define requirements.
• Strong analytical, documentation, and executive communication skills to translate technical concepts into actionable plans.
• Experience with AI-enabled tools, advanced measurement solutions, or coding languages like SQL and Python (preferred).