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$161,250–$247,350.
Based on 239 similar postings.
Employer
About JPMorgan Chase
JPMorgan Chase & Co. is a global financial services firm and one of the largest banks in the world, offering investment banking, commercial banking, asset management, and consumer financial services.
JPMorgan Chase currently has
1117 open roles
on FindRole.
Listed pay typically runs
$186,160–$215,000
across 7 roles with salary data.
As the Vice President, Martech Operations and AI Enablement Lead within the Marketing team, you will balance channel execution with technology transformation to drive operational discipline and innovation. You will be responsible for operationalizing Martech platforms, modernizing workflows, and leading AI enablement initiatives focused on productivity, quality assurance, and content acceleration. Your daily work involves partnering with Product, Technology, Data, and Compliance teams to translate marketing needs into technical requirements while establishing governance routines and scalable playbooks. To succeed, you must possess expertise in campaign management, CRM, data activation, and personalization tools such as Adobe, Segment, Tableau, Excel, SQL, and Python. You will solve complex problems regarding process efficiency and automation within a regulated environment, ensuring that technology capabilities translate into measurable marketing impact through robust change management and cross-functional collaboration across various business units.
Lead Martech operations transformations to improve service delivery, execution quality, and speed to market.
Operationalize technology capabilities by defining use cases, adoption plans, and measurable outcomes.
Translate marketing requirements into technical specifications and product backlog priorities for technology teams.
Identify opportunities for simplification and automation across existing tools, workflows, and data handoffs.
Drive AI enablement initiatives to improve productivity, quality assurance, and workflow acceleration.
Manage cross-functional change management across legal, risk, compliance, and technology departments.
Establish governance routines and performance measures to monitor platform adoption and process adherence.
Create scalable playbooks and documentation to sustain new Martech and AI capabilities.
What we're looking for
Bachelor’s degree in Computer Science, Information Systems, Marketing, Business, or a related field.
Experience leading Martech operations, marketing technology implementation, digital transformation, campaign operations, workflow automation, or AI enablement initiatives.
Working knowledge of Martech tools including CRM, data activation, Adobe, Segment, Tableau, Excel, SQL, or Python.
Proven experience in data analytics, customer segmentation, audience strategy, measurement, or data-driven marketing execution.
Experience running, supporting, or transforming Martech operations or channel execution teams regarding service delivery and performance management.
Ability to translate business requirements into technical specifications and communicate complex problems to non-technical partners.
Experience with enterprise marketing platforms, Salesforce Marketing Cloud, or similar marketing automation tools (preferred).
Understanding of responsible AI practices, Agile delivery, or experience in regulated industries (preferred).
MarTech
Marketing Operations
CDP
CRM
Salesforce
Snowflake
BigQuery
AI
Generative AI
Predictive Modeling
Data Warehousing
Tag Management
Data Pipelines
Agile
GDPR
CCPA
Marketing Automation