Vice President, Business Development – Marketing Solutions will lead the development, commercialization, and growth of the emerging marketing monetization business. This executive holds end-to-end ownership of the Marketing Monetization Framework, transforming gift card processing, digital commerce, loyalty, rewards, and brand partnerships into a scalable revenue platform. The role involves developing multi-year revenue plans, pricing architecture, and go-to-market strategies while managing high-value brand relationships. Key responsibilities include building out sponsored merchandising, portal sponsorships, and transactional marketing programs to move from selling inventory toward consultative business outcomes. The candidate will collaborate with product and technology teams to prioritize capabilities like ad serving, merchant targeting, and API distribution. Success is measured through revenue growth, advertiser adoption, and operational scalability. Required expertise includes retail media, payments, loyalty, gift cards, and e-commerce within complex client ecosystems to drive commerce activation.
Own the P&L strategy, revenue performance, and multi-year growth plans for the marketing monetization business.
Develop go-to-market strategies and pricing models for sponsored merchandising, brand placements, and loyalty programs.
Lead high-level negotiations with key brand partners to secure large-scale sponsorships and integrated partnerships.
Translate commercial requirements into technical roadmaps to build scalable ad serving, targeting, and reporting capabilities.
Establish the operating infrastructure for campaign planning, inventory management, contract fulfillment, and automated billing.
Create a measurement framework to track advertiser ROI, conversion rates, and redemption velocity.
Build and lead a multi-functional team across sales, account management, and analytics as the business scales.
What we're looking for
Must have 12–15+ years of experience in areas such as strategic partnerships, retail media, commerce media, payments, loyalty, gift cards, ecommerce, or marketplace monetization.
Must have at least 5 years of management experience.
Must demonstrate a history of building new revenue streams and commercial capabilities from concept through scale while owning revenue targets.
Must possess experience in developing monetization, pricing, and go-to-market models.
Must be able to translate commercial opportunities into product and technology roadmaps.
Must have experience working with enterprise brands and complex client ecosystems.
Must be a builder/operator with commercial ownership rather than a corporate marketing specialist.