Director, Product Marketing, Ads Monetization

Walmart

Confirmed live 2 days ago High trust

Quick summary

Work type
On-site
Location
San Bruno, CAHoboken, NJ
Salary
$143,000–$286,000 / yr
Posted
86 days ago
Freshness
Confirmed live 2 days ago

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $242k
This role $214k
$126k most similar roles pay here $303k

This role pays less than 68% of similar roles. Most pay $202,496–$282,150 — the shaded band above. At the midpoint, this role pays about $214k versus about $242k for comparable roles.

Based on 240 similar postings.

Employer

About Walmart

Walmart Inc. is the world''s largest retailer by revenue, operating a chain of hypermarkets, discount department stores, and grocery stores, as well as a growing e-commerce presence through Walmart.com. Industry: General Merchandise & Grocery Retail

Walmart currently has 184 open roles on FindRole.

Listed pay typically runs $117,000–$234,000 across 180 roles with salary data.

Most-posted roles

View all roles at Walmart

At a glance

TL;DR · Director, Product Marketing, Ads Monetization

Director, Product Marketing, Ads Monetization leads the monetization product marketing function to accelerate adoption, utilization, and revenue growth across Walmart Connect’s online and in-store advertising platform. This leader manages the strategy, commercialization, and market success of a portfolio including Sponsored Search, programmatic advertising, audience targeting, bidding strategies, campaign automation, and pricing capabilities. The role involves translating complex technical features into compelling customer value propositions while partnering with Product, Engineering, Sales, and Analytics teams to influence roadmap priorities and develop go-to-market playbooks. Key responsibilities include building a high-performing team, establishing scalable operating models, and developing messaging frameworks for programmatic and API-based buying solutions. The position focuses on solving the challenge of driving advertiser success through innovative advertising capabilities, ensuring that monetization innovations are effectively integrated into sales motions and long-term growth strategies across a rapidly growing platform.

What you'll do

  • Lead the monetization product marketing strategy for Walmart Connect’s advertising portfolio to drive adoption and revenue growth.
  • Own go-to-market strategies, positioning, and commercialization plans for sponsored search, programmatic ads, and bidding capabilities.
  • Translate complex technical features into compelling customer value propositions and messaging frameworks for advertisers.
  • Partner with Product and Revenue teams to develop pricing, packaging, and monetization strategies that maximize platform growth.
  • Serve as a strategic advisor to senior leadership by influencing product roadmaps based on market intelligence and performance data.
  • Develop measurement frameworks and success metrics to track advertiser utilization and portfolio performance.
  • Build and scale operating models, playbooks, and governance mechanisms to improve cross-functional execution quality.
  • Lead, coach, and develop a high-performing team of product marketers while fostering a culture of accountability.

What we're looking for

  • Must have 10+ years of experience in Product Marketing, Portfolio Marketing, Revenue Marketing, or related GTM roles.
  • Must have 5+ years of people leadership experience.
  • Must hold a Bachelor’s degree in Marketing, Business Administration, or a related field, OR have 7 years of relevant experience.
  • Proven success driving product adoption, cross-sell, upsell, expansion, or portfolio growth.
  • Experience working in a complex, matrixed, multi-product organization.
  • Ability to translate complex platform capabilities into compelling advertiser-facing value propositions and messaging frameworks.
  • Strong analytical skills using product usage, funnel, revenue, and market data to guide decisions.
  • Excellent executive communication skills and ability to influence senior cross-functional stakeholders.

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