Director, Product Marketing, Ads Monetization

Walmart

Quick summary

Work type
On-site
Location
San Bruno, CAHoboken, NJ
Salary
$143,000–$286,000 / yr
Posted
3 days ago
Nearby
99+ roles within 25 mi

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $217k
This role $214k
$126k most similar roles pay here $303k

This role pays less than 52% of similar roles. Most pay $174,137–$260,450 — the shaded band above. At the midpoint, this role pays about $214k versus about $217k for comparable roles.

Based on 240 similar postings.

Employer

About Walmart

Walmart Inc. is the world''s largest retailer by revenue, operating a chain of hypermarkets, discount department stores, and grocery stores, as well as a growing e-commerce presence through Walmart.com. Industry: General Merchandise & Grocery Retail

Walmart currently has 239 open roles on FindRole.

Listed pay typically runs $110,000–$220,000 across 232 roles with salary data.

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View all roles at Walmart

At a glance

TL;DR · Director, Product Marketing, Ads Monetization

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The Director of Ads Monetization Product Marketing will lead Walmart Connect’s monetization PMM function, driving adoption and revenue growth for the company's online and in-store advertising platform. This role involves crafting go-to-market strategies, commercializing new features such as Sponsored Search and audience targeting, and collaborating with cross-functional teams to enhance advertiser success. The ideal candidate has over 10 years of product marketing experience and five years of leadership experience, excelling at translating complex capabilities into customer value propositions and influencing senior stakeholders. They should be adept at building scalable frameworks for launch readiness and commercialization, leveraging data analytics to inform decisions, and fostering a high-performing team within the fast-growing Walmart Connect ecosystem.

Skills

ProductMarketing PortfolioMarketing RevenueMarketing GTMRoles PeopleLeadership ProductAdoption ComplexOrganizations PartnershipSkills PMM ValuePropositions GTMPlaybooks EnablementPositioningAdoptionPrograms AnalyticalSkills ExecutiveCommunication InfluenceCrossFunctionalStakeholders InternationalMarketsSupport

What you'll do

  • Lead the monetization product marketing strategy for Walmart Connect’s advertising portfolio.
  • Own go-to-market strategies and commercialization plans for various monetization capabilities.
  • Partner with cross-functional teams to shape monetization strategy and business outcomes.
  • Translate complex platform capabilities into customer value propositions and sales narratives.
  • Establish measurement frameworks to track adoption, utilization, and revenue impact.
  • Build and scale operating models to improve execution quality and cross-functional alignment.

What we're looking for

  • 10+ years of experience in Product Marketing, Portfolio Marketing, Revenue Marketing, or related GTM roles.
  • Proven success driving product adoption and portfolio growth in complex, multi-product organizations.
  • Strong partnership skills with PMM, Product, Sales, Marketing, and analytics teams.
  • Ability to translate product capabilities into compelling advertiser value propositions.
  • Experience building scalable GTM playbooks and enablement programs.

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