Vice President, Digital Marketing Analytics

JPMorgan Chase

Confirmed live yesterday High trust

Quick summary

Work type
On-site
Location
Wilmington, DE
Posted
23 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

How this pay compares to similar roles

Similar $191k
$133k most similar roles pay here $234k

This listing doesn't post a salary. Most similar roles pay $157,425–$224,250.

Based on 240 similar postings.

Employer

About JPMorgan Chase

JPMorgan Chase & Co. is a global financial services firm and one of the largest banks in the world, offering investment banking, commercial banking, asset management, and consumer financial services.

JPMorgan Chase currently has 1117 open roles on FindRole.

Listed pay typically runs $186,160–$215,000 across 7 roles with salary data.

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At a glance

TL;DR · Vice President, Digital Marketing Analytics

As Vice President, Digital Marketing Analytics, you will join the Digital Marketing Analytics team to shape strategy through rigorous analysis, experimentation, and clear storytelling. You will lead a high-performing analytics team, focusing on coaching, hiring, and building scalable processes to improve marketing decision-making. Your daily work involves translating customer behavior and campaign performance into actionable insights for cross-functional partners in Finance, Product, and Technology. You will conduct advanced experimental designs like A/B and multivariate testing while utilizing classical statistical methods alongside a pragmatic approach to generative AI and large language models. Required skills include proficiency in Python, SQL, SAS, R, Tableau, Alteryx, and Adobe Analytics. You will solve complex problems regarding marketing performance, measurement configuration, and profit and loss analysis using advanced quantitative techniques to optimize customer experiences and channel strategies.

What you'll do

  • Lead, mentor, and hire a high-performing analytics team while promoting scientific rigor and ethical AI.
  • Translate complex customer behavior and campaign performance into actionable insights for senior leadership.
  • Design and implement advanced experimental designs, including A/B and multivariate testing, to measure marketing effectiveness.
  • Develop scalable and reliable analytics processes to optimize business outcomes and measurement configurations.
  • Apply advanced statistical methods and causal inference to solve unstructured business problems and quantify significance.
  • Integrate generative AI and LLMs as complementary tools while prioritizing classical statistics for core measurements.
  • Conduct deep-dive analyses of customer behavior to improve channel strategies and marketing performance.
  • Partner with cross-functional teams like Finance and Product to turn complex questions into measurable actions.

What we're looking for

  • Graduate or post-graduate degree in a quantitative discipline such as Computer Science, Statistics, Mathematics, Finance, Economics, Data Analytics, or Machine Learning.
  • 5+ years of hands-on analytics experience in banking strategic analytics.
  • Proficiency with Python and SQL, along with experience using visualization tools like Tableau and analytics tools like Alteryx.
  • Experience with Adobe Analytics for implementation, reporting, and insight generation.
  • Strong statistical or econometric foundation including A/B testing, causal inference, and experimentation frameworks.
  • Advanced analytics skills using SAS, Python, or R.
  • Ability to translate complex models into clear explanations for cross-functional stakeholders and senior leadership.
  • Experience with big data ETL processes, AWS, Spark, Snowflake, or people leadership (preferred).

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