Technical Program Management Director, Digital Marketing

Salesforce

Confirmed live 2 days ago High trust
Remote

Quick summary

Work type
Remote
Location
San Francisco, CASeattle, WA
Salary
$171,200–$273,000 / yr
Posted
67 days ago
Freshness
Confirmed live 2 days ago

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $204k
This role $222k
$141k most similar roles pay here $287k

This role pays more than 70% of similar roles. Most pay $174,950–$232,187 — the shaded band above. At the midpoint, this role pays about $222k versus about $204k for comparable roles.

Based on 240 similar postings.

Employer

About Salesforce

Salesforce is the world''s leading customer relationship management (CRM) platform, offering cloud-based software for sales, service, marketing, analytics, and application development. Industry: Enterprise Software & Cloud Computing

Salesforce currently has 106 open roles on FindRole.

Listed pay typically runs $148,500–$260,100 across 98 roles with salary data.

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At a glance

TL;DR · Technical Program Management Director, Digital Marketing

Technical Program Management Director, Digital Marketing leads large-scale, cross-functional initiatives within the Technology, Marketing, and Products organizations. This role focuses on transforming email marketing strategy and operations by managing current systems while building a next-generation agentic email platform powered by Marketing Cloud and Data Cloud. The successful candidate will oversee the entire program lifecycle, including release planning, scrum management, and navigating the software engineering experience using Agile methodologies. Key responsibilities include driving Steering Committee meetings, resolving technical dependencies across multiple teams, and aligning product owners, marketing, and UX teams to meet strategic goals. To succeed, the individual must possess expert communication skills, a strong understanding of the SaaS business model, and proficiency in portfolio management. The role solves complex problems by transitioning traditional workflows into AI-driven platforms while ensuring seamless execution for core marketing initiatives.

What you'll do

  • Lead large-scale programs by aligning scope, release planning, and cross-functional teams on vision and business goals.
  • Manage the transition from current systems to a next-generation agentic email platform powered by Marketing Cloud and Data Cloud.
  • Drive software engineering teams through the full development lifecycle using Agile methodologies.
  • Lead Steering Committee meetings with key partners to make critical decisions, remove obstacles, and address program issues.
  • Coordinate workgroup alignment meetings to resolve tactical release issues, dependencies, production problems, and metrics.
  • Manage complex "program/feature" dependencies across multiple teams, functions, and divisions.
  • Provide monthly program reviews and deep-dive updates on project goals, risks, and critical issues at sprint reviews.
  • Act as a primary liaison for executive management to ensure strategic vision and business goals are met.

What we're looking for

  • Bachelor's degree in Business Administration, Information Technology, or equivalent practical experience.
  • 10+ years of enterprise software, technical program, or engineering management experience at an enterprise technology company.
  • 7+ years of conducting and leading SaaS product development programs with a solid understanding of the SaaS business model.
  • Deep experience with the software development lifecycle using agile methodologies.
  • Experience with Portfolio Management.
  • Ability to master technical subjects and technologies relevant to the program.
  • Strong analytical, problem-solving, and organizational skills with a focus on detail.
  • Outstanding executive presence and communication skills to build rapport and drive consensus in a matrix environment.

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