Technical Program Management Director, Digital Marketing

Salesforce

Confirmed live yesterday High trust
Remote

Quick summary

Work type
Remote
Location
San Francisco, CASeattle, WA
Salary
$171,200–$273,000 / yr
Posted
67 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $204k
This role $222k
$141k most similar roles pay here $287k

This role pays more than 70% of similar roles. Most pay $174,950–$232,187 — the shaded band above. At the midpoint, this role pays about $222k versus about $204k for comparable roles.

Based on 240 similar postings.

Employer

About Salesforce

Salesforce is the world''s leading customer relationship management (CRM) platform, offering cloud-based software for sales, service, marketing, analytics, and application development. Industry: Enterprise Software & Cloud Computing

Salesforce currently has 106 open roles on FindRole.

Listed pay typically runs $148,500–$260,100 across 98 roles with salary data.

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At a glance

TL;DR · Technical Program Management Director, Digital Marketing

Technical Program Management Director, Digital Marketing joins the Technology, Marketing & Products organization to lead large-scale, cross-functional initiatives. This role focuses on transforming email marketing strategy and operations by managing current systems while building a next-generation agentic email platform powered by Marketing Cloud and Data Cloud. The successful candidate will manage programs from inception to completion, aligning multiple teams on vision and business goals while driving the software engineering experience through Agile methodologies. Key responsibilities include leading steering committee meetings, resolving dependencies across various functions like UX and Product Owners, and removing obstacles to ensure timely delivery. The role requires expertise in portfolio management, the software development lifecycle, and technical program management within a SaaS environment. This position addresses the challenge of transitioning traditional marketing workflows into AI-driven, agent-first platforms to enhance overall digital engagement.

What you'll do

  • Lead large-scale programs by aligning scope, release planning, and cross-functional teams on vision and business goals.
  • Manage the transition from current email marketing systems to a next-generation agentic platform powered by Marketing Cloud and Data Cloud.
  • Drive software engineering teams through the full development lifecycle using Agile methodologies and technical analysis.
  • Lead Steering Committee meetings with key partners to make critical decisions, remove obstacles, and resolve program issues.
  • Manage complex dependencies across multiple scrum teams, product owners, marketing departments, and UX/CX teams.
  • Provide monthly program reviews and sprint updates regarding project goals, risks, and critical status updates.
  • Act as a primary liaison for executive management to ensure strategic vision and business objectives are met.
  • Identify and remove technical or operational bottlenecks with urgency to ensure timely product delivery.

What we're looking for

  • Bachelor's degree in Business Administration, Information Technology, or equivalent practical experience.
  • 10+ years of enterprise software, technical program, or engineering management experience at an enterprise technology company.
  • 7+ years of conducting and leading SaaS product development programs with a solid understanding of the SaaS business model.
  • Deep experience with the software development lifecycle using agile methodologies.
  • Experience with Portfolio Management.
  • Ability to master technical subjects and technologies relevant to the program.
  • Outstanding executive presence, communication skills, and ability to build rapport with senior leadership.
  • Strong analytical and problem-solving skills with a detail-oriented approach.

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