below marketmost similar roles pay hereabove market
This role pays less than
72%
of similar roles. Most pay
$180,800–$253,437
— the blue band above.
At the midpoint, this role pays about
$185k
versus about
$217k
for comparable roles.
Based on 240 similar postings.
Employer
About US Bank
U.S. Bank (U.S. Bancorp) is the fifth-largest bank in the United States, providing retail banking, corporate and commercial banking, wealth management, and payment services to millions of customers. Industry: Banking & Financial Services
US Bank currently has
49 open roles
on FindRole.
Listed pay typically runs
$119,765–$140,900
across 34 roles with salary data.
The SVP Head of Marketing Data and Platforms serves as the MACX business owner for the marketing data and analytics ecosystem. This leader is responsible for the marketing data product strategy, governance, and modernization agenda, specifically establishing a scalable data-as-a-product operating model. The role involves transforming data into a strategic business asset by creating trusted, reusable, and well-governed data products for analytics, insights, and performance measurement. Key responsibilities include leading multi-year roadmaps, driving analytics modernization, and fostering a data-driven culture. The position requires expertise in data products, enterprise data strategy, AI, and customer insights. Candidates must demonstrate proficiency in data governance, stewardship, metadata, lineage, and privacy. The work focuses on improving marketing effectiveness and customer outcomes within a highly regulated financial services environment.
Define and lead the multi-year Marketing Data Products & Platforms strategy and roadmap.
Establish and scale a data-as-a-product operating model including business ownership and governance.
Lead the analytics modernization strategy to transition fragmented data into standardized "gold" data products.
Operationalize data governance and "quality by design" across all data ecosystems.
Serve as a strategic advisor to senior business leaders on analytics and data-driven decision-making.
Drive adoption of data products and self-service analytics across marketing and business stakeholders.
Build and develop high-performing teams across data products, analytics, and business intelligence.
Oversee strategic partnerships and external vendors to accelerate business outcomes and innovation.
What we're looking for
Bachelor’s degree in an analytical field such as Mathematics, Computer Science, Statistics, Finance, or a related field.
12+ years of relevant experience in business insights and data analytics.
Master’s degree in Data Analytics, Business Administration, Finance, Economics, or a related field (preferred).
15+ years of leadership experience across data analytics, data products, business intelligence, or enterprise data strategy (preferred).
Experience establishing and scaling data product operating models, including business ownership, governance, adoption, and value realization (preferred).
Proven success influencing senior executives and shaping business strategy through data, analytics, and insights (preferred).
Experience in financial services or another highly regulated industry (preferred).
Experience leveraging analytics, AI, and customer insights to improve marketing effectiveness and business growth (preferred).
Microservices
Distributed Systems
Data Architecture
API-first
NoSQL
LLM
AI Infrastructure
Data Pipelines
Observability
Release Management
Incident Response
Data Governance
Cloud-native
Marketing Automation
Identity Resolution
Content Management Platforms
Customer Data Platforms
Marketing Automation
Web Analytics
Tag Management
SEO
Data Visualization
BI Tools
Agile
User Stories
Taxonomy
Analytics Instrumentation