below marketmost similar roles pay hereabove market
This role pays more than
78%
of similar roles. Most pay
$188,375–$267,881
— the blue band above.
At the midpoint, this role pays about
$273k
versus about
$228k
for comparable roles.
Based on 240 similar postings.
Employer
About USAA
USAA (United Services Automobile Association) is a San Antonio-based Fortune 500 financial services company founded in 1922, dedicated to providing insurance, banking, and investment solutions exclusively to U.S. military members, veterans, and their families.
USAA currently has
65 open roles
on FindRole.
Listed pay typically runs
$114,080–$218,030
across 42 roles with salary data.
The Executive Director, Marketing Analytics Platform Strategy leads the development and implementation of multiple Data and Analytics sub-functions, including Information Strategy, Architecture, Management, Governance, and Delivery. This role establishes the short- and long-term vision for the business line, overseeing data storage, preparation, exploration, and analytics to provide insights for key stakeholders. The successful candidate will build and manage high-performing teams, developing training plans, automated systems, and technical tools while ensuring adherence to information governance policies. Key requirements include expertise in large complex database systems, structured and unstructured data, and Agile methodologies. The role solves complex business problems by modernizing data ecosystems, establishing AI-ready data foundations, and bridging the gap between Marketing and Engineering to improve targeting, attribution, and marketing effectiveness through scalable, governed data platforms.
Develop and implement the short-term and long-term strategy for data and analytics sub-functions.
Lead the delivery of information and analytics platforms and solutions to key business stakeholders.
Oversee the end-to-end process of information management, analytics, and data delivery.
Manage the development of training plans, automated systems, technical tools, and expense budgets.
Ensure all business activities identify and control risks in accordance with compliance policies.
Translate business requirements and KPIs into structured analytical hypotheses and prioritized technology investments.
Establish AI-ready data foundations to enable advanced analytics, personalization, and scalable data platforms.
Modernize data ecosystems by strengthening governance, improving data quality, and automating manual reporting.
What we're looking for
Bachelor's degree in Statistics, Mathematics, Operations Research, Engineering, or a quantitative field; OR 4 years of relevant education and/or experience.
10 years of data and analytics experience within a complex financial services organization.
4 years of people leadership experience building and managing high-performing teams.
Experience leading projects using Agile methodologies.
Experience conducting large-scale data analysis using internal and external data to support business decision-making.
Experience with large complex database systems, architecture, structured and unstructured data, and diverse analytics methodologies.
Deep understanding of risk management and compliance practices.
US military experience through military service or as a military spouse/domestic partner.
SQL
Python
Streamlit
Tableau
Business Intelligence
AI/ML
Process Mining
Journey Analytics
Agile
Data Analytics
Information Governance
Statistics
Operations Research
Microservices
Distributed Systems
Data Architecture
API-first
NoSQL
LLM
AI Infrastructure
Data Pipelines
Observability
Release Management
Incident Response
Data Governance
Cloud-native
Marketing Automation
Identity Resolution