Head of Direct Measurement, Payment & Card Services

US Bank

Confirmed live today High trust

Quick summary

Work type
On-site
Location
Horsham, PAMinneapolis, MNEarth City, MONew York, NY
Salary
$149,515–$175,900 / yr
Employment
Full-time
Posted
8 days ago
Freshness
Confirmed live today
Closes
Nov 20, 2026

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $219k
This role $163k
$136k $275k
below market most similar roles pay here above market

This role pays less than 81% of similar roles. Most pay $176,450–$261,287 — the blue band above. At the midpoint, this role pays about $163k versus about $219k for comparable roles.

Based on 240 similar postings.

Employer

About US Bank

U.S. Bank (U.S. Bancorp) is the fifth-largest bank in the United States, providing retail banking, corporate and commercial banking, wealth management, and payment services to millions of customers. Industry: Banking & Financial Services

US Bank currently has 47 open roles on FindRole.

Listed pay typically runs $119,765–$140,900 across 29 roles with salary data.

Most-posted roles

View all roles at US Bank

At a glance

TL;DR · Head of Direct Measurement, Payment & Card Services

The Head of Direct Measurement, Payment & Card Services (PCS) leads the measurement strategy, data standardization, and performance reporting infrastructure for all PCS marketing functions. This leader will establish a consistent measurement framework to evaluate marketing effectiveness, optimize investments, and connect activities to cardmember and business outcomes. Key responsibilities include defining KPI hierarchies, success metrics, and reporting cadences while developing measurement playbooks for acquisition, onboarding, engagement, retention, and loyalty. The role requires partnering with Enterprise Analytics, Data & Technology, Finance, and Product teams to improve data quality, governance, and accessibility. The successful candidate will utilize marketing attribution, incrementality testing, experimentation, and modern BI visualization platforms to provide a single source of truth. This position solves the challenge of fragmented reporting by creating scalable, standardized analytics for the payments and card services domain.

What you'll do

  • Define and execute the measurement vision and roadmap for PCS Marketing.
  • Establish a consistent framework for measuring performance across acquisition, onboarding, engagement, and retention.
  • Standardize marketing data definitions, taxonomy, KPI calculations, and reporting methodologies across the organization.
  • Lead the development of enterprise dashboards and self-service reporting tools for marketing leaders.
  • Partner with Data, Technology, and Analytics teams to improve data quality and governance.
  • Translate complex performance data into clear business recommendations for senior leadership.
  • Influence senior stakeholders to adopt common measurement frameworks and standardized reporting methodologies.
  • Identify opportunities to improve marketing effectiveness through deeper measurement, experimentation, and automation.

What we're looking for

  • 12+ years of experience in marketing analytics, measurement, business intelligence, performance management, or related disciplines.
  • Proven track record building enterprise measurement frameworks and KPI governance models.
  • Experience leading large-scale data standardization and reporting initiatives.
  • Demonstrated success partnering across marketing, analytics, technology, and business teams.
  • Experience translating analytics into executive-level business recommendations.
  • Financial services, payments, loyalty, or credit card marketing experience (preferred).
  • Expertise in marketing attribution, incrementality, experimentation, customer analytics, and performance measurement (preferred).
  • Experience with modern BI and visualization platforms (preferred).

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