Executive Director, Marketing Analytics Platform Strategy
USAA
Quick summary
Market check
How this pay compares to similar roles
This role pays less than 81% of similar roles. Most pay $176,450–$261,287 — the blue band above. At the midpoint, this role pays about $163k versus about $219k for comparable roles.
Based on 240 similar postings.
Employer
U.S. Bank (U.S. Bancorp) is the fifth-largest bank in the United States, providing retail banking, corporate and commercial banking, wealth management, and payment services to millions of customers. Industry: Banking & Financial Services
US Bank currently has 47 open roles on FindRole.
Listed pay typically runs $119,765–$140,900 across 29 roles with salary data.
Most-posted roles
At a glance
The Head of Direct Measurement, Payment & Card Services (PCS) leads the measurement strategy, data standardization, and performance reporting infrastructure for all PCS marketing functions. This leader will establish a consistent measurement framework to evaluate marketing effectiveness, optimize investments, and connect activities to cardmember and business outcomes. Key responsibilities include defining KPI hierarchies, success metrics, and reporting cadences while developing measurement playbooks for acquisition, onboarding, engagement, retention, and loyalty. The role requires partnering with Enterprise Analytics, Data & Technology, Finance, and Product teams to improve data quality, governance, and accessibility. The successful candidate will utilize marketing attribution, incrementality testing, experimentation, and modern BI visualization platforms to provide a single source of truth. This position solves the challenge of fragmented reporting by creating scalable, standardized analytics for the payments and card services domain.
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What you'll do
What we're looking for
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