Senior Marketing Strategy and Analytics Manager

Twilio

Confirmed live yesterday High trust
Remote

Quick summary

Work type
Remote
Location
Remote
Salary
$128,560–$160,700 / yr
Posted
12 days ago
Freshness
Confirmed live yesterday
Closes
Mar 8, 2027

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $185k
This role $145k
$117k most similar roles pay here $235k

This role pays less than 79% of similar roles. Most pay $151,237–$219,650 — the shaded band above. At the midpoint, this role pays about $145k versus about $185k for comparable roles.

Based on 240 similar postings.

Employer

About Twilio

Twilio is a cloud communications platform that provides APIs and software, allowing developers to embed voice, messaging, video, and email functionalities directly into their applications.

Twilio currently has 34 open roles on FindRole.

Listed pay typically runs $140,196–$175,245 across 30 roles with salary data.

Most-posted roles

View all roles at Twilio

At a glance

TL;DR · Senior Marketing Strategy and Analytics Manager

As the Sr. Marketing Strategy and Analytics Manager, Social Impact, you will serve as a dedicated operational business partner to marketing leadership at Twilio.org. You will sit at the intersection of Go-To-Market strategy, marketing operations, and advanced data modeling to design automation, attribution, and account prioritization engines. Your daily responsibilities include developing investment proposals, managing budget allocations, and creating multi-touch attribution models for sales and partner channels. You will also manage account tiering and lead routing logic while maintaining reporting assets in Looker and Tableau. To succeed, you must possess advanced technical skills in SQL and Python for data manipulation and pipeline automation. The role requires expertise in Salesforce, 6sense, and Segment to solve complex marketing challenges within the social impact, non-profit, or public sector technology domains.

What you'll do

  • Develop investment proposals and ROI models to secure budget for new marketing programs.
  • Design and script automated marketing triggers using Python and SQL to power sales workflows.
  • Build and maintain end-to-end pipeline attribution models across sales, marketing, and partner channels.
  • Execute account tiering and segmentation logic within Salesforce and intent tools like 6sense.
  • Perform advanced commercial modeling including Marketing Mix Modeling and Customer Lifetime Value analysis.
  • Manage and optimize GTM data infrastructure using Looker, Tableau, and GitHub version control.
  • Act as a strategic business partner to leadership by providing QBR data packs and budget frameworks.

What we're looking for

  • 5+ years of experience in Marketing Analytics, GTM Strategy, Revenue Operations, or Business Intelligence in a B2B SaaS or technology organization.
  • Mastery of complex SQL and proficiency in Python or R for data extraction, manipulation, and pipeline automation.
  • Proven track record building executive scorecards and self-serve dashboards in Tableau and Looker.
  • Strong functional understanding of Salesforce data architecture, campaign hierarchies, lead routing rules, and marketing automation platforms.
  • Exceptional communication skills with experience partnering with Director/VP-level leaders to turn data into operational decisions.
  • Experience working with customer data platforms and intent tools like Segment, 6sense, or Marketo (preferred).
  • Experience with Marketing Modeling, multi-touch attribution, and lifetime value analyses (preferred).
  • Familiarity with Git/GitHub workflows for analytics version control (preferred).

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