This role pays less than
77%
of similar roles. Most pay
$159,000–$218,375
— the shaded band above.
At the midpoint, this role pays about
$157k
versus about
$189k
for comparable roles.
Based on 240 similar postings.
Employer
About Okta Inc
Okta, Inc. is an American identity and access management company based in San Francisco. It provides cloud software that helps companies manage and secure user authentication into applications, and for developers to build identity controls into applications, websites, web services, and devices.[
Okta Inc currently has
123 open roles
on FindRole.
Listed pay typically runs
$174,000–$239,000
across 123 roles with salary data.
As a Marketing Analytics Manager, you will serve as a senior individual contributor within the marketing team, transforming complex data into actionable insights to drive strategy across various channels. You will own measurement for campaigns, partners, and field marketing, focusing on attribution modeling, ROI optimization, and emerging AI capabilities. Your daily responsibilities include building self-service dashboards, creating budget forecasts, designing experiments with statistical validation, and mentoring junior analysts. To succeed, you must possess expert-level skills in Tableau, Salesforce, Snowflake, and Excel, alongside proficiency in SQL and potentially Python or R. You will navigate the B2B SaaS landscape to solve problems related to demand generation, intent modeling, and multi-touch measurement. The role requires a deep understanding of martech infrastructure, including API integrations and data hygiene, to provide a comprehensive performance narrative for leadership.
Python
SQL
Power BI
Tableau
Looker
Snowflake
Databricks
ETL
Data Modeling
RPA
AI
Machine Learning
API Integration
Data Pipelines
Business Intelligence
Automation