Senior Manager, Marketing Analytics

Okta Inc

Confirmed live yesterday High trust

Quick summary

Work type
On-site
Location
Bellevue, WAChicago, IL
Salary
$170,000–$233,000 / yr
Posted
24 days ago
Freshness
Confirmed live yesterday

Market check

Salary context

Competitive pay

How this pay compares to similar roles

Similar $198k
This role $202k
$153k most similar roles pay here $242k

This role pays more than 52% of similar roles. Most pay $165,000–$230,737 — the shaded band above. At the midpoint, this role pays about $202k versus about $198k for comparable roles.

Based on 240 similar postings.

Employer

About Okta Inc

Okta, Inc. is an American identity and access management company based in San Francisco. It provides cloud software that helps companies manage and secure user authentication into applications, and for developers to build identity controls into applications, websites, web services, and devices.[

Okta Inc currently has 137 open roles on FindRole.

Listed pay typically runs $174,000–$239,000 across 137 roles with salary data.

Most-posted roles

View all roles at Okta Inc

At a glance

TL;DR · Senior Manager, Marketing Analytics

As Sr. Manager, Marketing Analytics, you will serve as a senior individual contributor within the marketing team, transforming complex data into actionable insights to drive strategy across various channels. You will own measurement for campaigns, partners, and field marketing, focusing on attribution modeling, ROI optimization, and implementing AI/ML capabilities for predictive modeling and automated insights. Your daily responsibilities include creating forecasts for budget planning, building self-service dashboards in Tableau, and partnering with cross-functional teams to manage data quality across martech systems. The role requires expertise in Salesforce, Snowflake, Excel, and SQL, alongside proficiency in statistical analysis and experimental design. You will navigate the complexities of B2B SaaS marketing, specifically addressing challenges in enterprise sales, product-led growth, and partner marketing models while providing analytical guidance to junior team members to ensure high-quality performance narratives.

What you'll do

  • Drive attribution modeling and full-funnel measurement across all marketing channels.
  • Translate complex data into actionable insights and recommendations for marketing leadership.
  • Create forecasts and scenario models to inform annual budget planning and investment requests.
  • Build and maintain self-service Tableau dashboards for brand, demand generation, and digital events.
  • Implement AI/ML capabilities for predictive modeling and automated insight generation.
  • Design and support marketing experiments using rigorous testing and statistical validation.
  • Maintain data quality across martech systems in partnership with the Data Operations team.
  • Mentor junior analysts and establish best practices for the broader analytics function.

What we're looking for

  • 8+ years of experience in Marketing, Analytics, Operations, or BI in B2B SaaS.
  • 4+ years of experience in marketing analytics including campaign performance, demand gen, field marketing, and ABM measurement.
  • Deep expertise in marketing attribution modeling and multi-touch measurement.
  • Expert-level proficiency in Tableau, Salesforce, Snowflake, and Excel.
  • Strong skills in data storytelling to communicate complex insights to executives.
  • Proficiency in statistical analysis, A/B testing, and experimental design.
  • Knowledge of martech infrastructure including database management, data hygiene, and API integrations.
  • Advanced degree in MBA, Analytics, Economics, or a related field (preferred); SQL proficiency; and AI/ML experience (preferred).

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