Senior Manager, Marketing Analytics
Okta Inc
Quick summary
Market check
How this pay compares to similar roles
This role pays more than 52% of similar roles. Most pay $165,000–$230,737 — the shaded band above. At the midpoint, this role pays about $202k versus about $198k for comparable roles.
Based on 240 similar postings.
Employer
Okta, Inc. is an American identity and access management company based in San Francisco. It provides cloud software that helps companies manage and secure user authentication into applications, and for developers to build identity controls into applications, websites, web services, and devices.[
Okta Inc currently has 137 open roles on FindRole.
Listed pay typically runs $174,000–$239,000 across 137 roles with salary data.
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At a glance
As Sr. Manager, Marketing Analytics, you will serve as a senior individual contributor within the marketing team, transforming complex data into actionable insights to drive strategy across various channels. You will own measurement for campaigns, partners, and field marketing, focusing on attribution modeling, ROI optimization, and implementing AI/ML capabilities for predictive modeling and automated insights. Your daily responsibilities include creating forecasts for budget planning, building self-service dashboards in Tableau, and partnering with cross-functional teams to manage data quality across martech systems. The role requires expertise in Salesforce, Snowflake, Excel, and SQL, alongside proficiency in statistical analysis and experimental design. You will navigate the complexities of B2B SaaS marketing, specifically addressing challenges in enterprise sales, product-led growth, and partner marketing models while providing analytical guidance to junior team members to ensure high-quality performance narratives.
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