This role pays more than
52%
of similar roles. Most pay
$165,000–$230,737
— the shaded band above.
At the midpoint, this role pays about
$202k
versus about
$198k
for comparable roles.
Based on 240 similar postings.
Employer
About Okta Inc
Okta, Inc. is an American identity and access management company based in San Francisco. It provides cloud software that helps companies manage and secure user authentication into applications, and for developers to build identity controls into applications, websites, web services, and devices.[
Okta Inc currently has
137 open roles
on FindRole.
Listed pay typically runs
$174,000–$239,000
across 137 roles with salary data.
As Sr. Manager, Marketing Analytics, you will serve as a senior individual contributor within the marketing team, transforming complex data into actionable insights to drive strategy across various channels. You will own measurement for campaigns, partners, and field marketing while managing attribution modeling, ROI optimization, and emerging AI capabilities. Your daily responsibilities include creating forecasts for budget planning, building self-service dashboards in Tableau, and partnering with cross-functional teams on performance narratives. To succeed, you must possess expertise in multi-touch measurement, martech infrastructure, and statistical analysis. The role requires proficiency in Tableau, Salesforce, Snowflake, Excel, and SQL, along with experience in A/B testing and experimental design. You will solve business problems related to demand generation, product-led growth, and partner marketing models while implementing AI/ML capabilities for predictive modeling and automated insights within a B2B SaaS environment.