Marketing Operations Manager, Audience Management & Activation

What you'll do

• Manage the end-to-end audience management strategy for B2B, B2C, and B2G customer segments.
• Serve as the primary administrator for Treasure Data to manage data models and identity resolution.
• Build self-service segmentation capabilities and provide training and documentation for marketing teams.
• Establish and maintain audience taxonomy, naming conventions, and governance standards for data quality.
• Translate complex campaign requirements into technical definitions and workflows across Braze, Marketo, and Adobe Experience Manager.
• Manage the audience management roadmap by prioritizing feature requests with Data Engineering and Product teams.
• Monitor performance metrics and conduct deep-dive analyses to optimize audience activation.

What we're looking for

• Must be a U.S. citizen, national, permanent resident, or lawfully admitted refugee/asylee for export control compliance.
• Requires 4+ years of professional non-internship marketing experience.
• Experience using data and metrics to drive improvements is required.
• Proficiency in Excel or Tableau for data manipulation, macros, charts, and pivot tables is required.
• Experience building, executing, and scaling cross-functional programs or marketing campaigns from concept to completion is required.
• Experience managing and measuring marketing performance across various channels is required.
• Preferred experience managing external partners to develop marketing programs.
• Preferred experience presenting ideas to various levels of an organization to gain support for initiatives.