Senior Strategist, CRM Analytics & Insights

General Motors (GM)

Confirmed live today High trust

Remote

Quick summary

Work type: Remote
Location: Warren, MI
Employment: Full-time
Posted: 75 days ago
Freshness: Confirmed live today
Nearby: 99+ roles within 25 mi

Market check

Salary context

How this pay compares to similar roles

Similar $167k

$114k $220k

below market most similar roles pay here above market

This listing doesn't post a salary. Most similar roles pay $138,433–$195,110.

Based on 240 similar postings.

Employer

About General Motors (GM)

General Motors (GM) is a leading American multinational automotive corporation founded in 1908 and headquartered in Detroit, Michigan.

General Motors (GM) currently has 196 open roles on FindRole.

Listed pay typically runs $159,200–$245,000 across 54 roles with salary data.

Most-posted roles

View all roles at General Motors (GM)

At a glance

TL;DR · Senior Strategist, CRM Analytics & Insights

Role Posting Log in to save

JOB TITLE: Senior Strategist, CRM Analytics & Insights – OnStar The Senior Strategist, CRM Analytics & Insights – OnStar joins the Marketing Applied Sciences team to lead the delivery of CRM analytics and insights for the OnStar brand. This role involves quantifying the impact of CRM activations, recommending optimization opportunities across the customer lifecycle, and connecting CRM analytics to cross-channel customer experiences. You will build automated reporting, perform deep-dive analyses, and provide closed-loop measurement for email, app, website, and outbound marketing channels. Key responsibilities include collaborating with data science and engineering teams to ensure data quality and defining measurement goals. Required skills include proficiency in SQL, Python, R, Tableau, Power BI, Databricks, and Snowflake, alongside experience with Adobe Experience Platform, Adobe Analytics, and Adobe Customer Journey Analytics to solve complex marketing engagement and retention problems.

Skills

CRM Analytics SQL Python R Tableau Power BI Snowflake Databricks Adobe Experience Platform Adobe Analytics Adobe Customer Journey Analytics Marketing Automation Excel Statistical Methods Data Visualization Web Analytics CRM Systems

What you'll do

Lead CRM analytics and insights delivery for OnStar to quantify the impact of marketing activations.
Analyze CRM influence on lifecycle engagement, retention, and conversion to identify improvement opportunities.
Translate complex analytical findings into strategic, consultative recommendations and actionable marketing stories.
Partner with data science and engineering teams to define data requirements and ensure measurement accuracy.
Connect data from email, app, and web channels to deliver automated reporting and closed-loop measurement.
Oversee and provide actionable feedback on deliverables produced by brand strategists.
Establish measurement goals and prioritize key marketing questions with cross-functional stakeholders.

What we're looking for

Bachelor’s degree in Analytics, Data Science, Marketing, Business, Statistics, Applied Mathematics, or a related field.
At least 6 years of experience in owned media, web analytics, CRM analytics, customer lifecycle analytics, or a related discipline.
Deep understanding of CRM reporting, measurement frameworks, marketing automation platforms, and CRM systems.
Experience with data visualization tools (Tableau, Power BI), analysis tools (Excel, Databricks, Snowflake), and querying languages (SQL, Python, R).
Experience with Adobe Experience Platform, Adobe Analytics, or Adobe Customer Journey Analytics.
Experience with statistical methods, experimentation techniques, and managing analytics projects including timelines and implementation.
Excellent written, verbal, and presentation skills to communicate complex analytical stories to technical and management audiences.
Master’s or MBA degree in a quantitative field; PMP certification; or experience partnering with data science and engineering teams (preferred).

Similar roles

Senior Marketing Data Scientist

USAA

Remote (San Antonio, TX) +5 12 days ago

Python SQL R Machine Learning Snowflake BigQuery Databricks Tableau Power BI HQL NoSQL JSON XML Logistic Regression K-means Clustering Decision Trees Support Vector Machines Data Visualization Identity Resolution

6+ yrs exp Remote

Save