Senior Marketing Data Scientist

USAA

Confirmed live today High trust
Remote

Quick summary

Work type
Remote
Location
San Antonio, TXTampa, FLCharlotte, NCColorado Springs, COPlano, TXPhoenix, AZ
Employment
Full-time
Posted
12 days ago
Freshness
Confirmed live today

Market check

Salary context

How this pay compares to similar roles

Similar $168k
$102k $233k
below market most similar roles pay here above market

This listing doesn't post a salary. Most similar roles pay $132,725–$203,050.

Based on 240 similar postings.

Employer

About USAA

USAA (United Services Automobile Association) is a San Antonio-based Fortune 500 financial services company founded in 1922, dedicated to providing insurance, banking, and investment solutions exclusively to U.S. military members, veterans, and their families.

USAA currently has 65 open roles on FindRole.

Listed pay typically runs $114,080–$218,030 across 42 roles with salary data.

Most-posted roles

View all roles at USAA

At a glance

TL;DR · Senior Marketing Data Scientist

The Senior Marketing Data Scientist joins the Marketing Strategy & Analytics team to lead technical work regarding audience strategy. This role involves building and evaluating models, integrating first and third-party data, and resolving identities across various marketing channels to optimize acquisition investments. The successful candidate will develop scalable, automated solutions using machine learning, simulation, and optimization to provide actionable business insights. Key responsibilities include mentoring junior analysts, managing project milestones, and deploying models within specific risk management frameworks. Required technical skills include proficiency in Python, R, and SQL, along with experience in Snowflake, Bigquery, or Databricks. The role requires expertise in supervised and unsupervised modeling, including regression, clustering, and decision trees, to solve complex marketing targeting problems using clickstream data and identity resolution techniques.

What you'll do

  • Build and evaluate models to shape audience strategy and optimize marketing investments.
  • Integrate first and third-party data while resolving identities across various marketing channels.
  • Develop scalable, automated solutions using machine learning, simulation, and optimization techniques.
  • Deploy models within the Model Development Control and Model Risk Management frameworks.
  • Translate complex analytical results into actionable business recommendations for non-technical colleagues.
  • Build and maintain a library of reusable, production-quality algorithms and supporting code.
  • Mentor junior data scientists in modeling, analytics, and computer science tasks.
  • Partner with MarTech, engineering, and marketing leads to deploy production-ready analytical assets.

What we're looking for

  • Bachelor's degree in a quantitative discipline or 4 years of experience in statistics, mathematics, or quantitative analytics.
  • 6 years of experience in predictive analytics or data analysis, or an Advanced Degree plus 4 years of experience in predictive analytics.
  • 4 years of experience in training and validating statistical, physical, machine learning, and other advanced analytics models.
  • 4 years of experience in a dynamic scripted language such as Python or R for statistical analyses and building AI/ML models.
  • Strong experience querying and preprocessing data from structured and unstructured databases using SQL, HQL, or NoSQL.
  • Advanced experience with classical supervised modeling (e.g., regression, decision trees) and unsupervised modeling (e.g., k-means clustering).
  • Experience guiding and mentoring junior technical staff in business interactions and model building.
  • Must be able to work without immigration support (H-1B, TN, STEM OPT, etc.).

More like this

Similar roles

Senior Data Scientist, Marketing

Pinterest

Remote (San Francisco, CA) 22 days ago $139,764–$287,749
Python R SQL Hive Machine Learning Statistics Causal Inference ETL Experimentation Data Science Forecasting Dashboards Data Engineering
6+ yrs exp Remote

Staff Data Scientist, Marketing

Reddit

Remote 175 days ago $217,000–$303,900
Python R SQL Causal Inference Marketing Mix Modeling Multi-Touch Attribution Machine Learning Data Pipelines Bayesian Structural Time Series Incrementality Testing Statistics Econometrics LTV) prediction Churn Prediction Lead Scoring
10+ yrs exp Remote

Principal Data Scientist, Marketing Measurement

Upstart

Remote (Canada) 17 days ago $195,300–$270,400
Python SQL Causal Inference Marketing Mix Modeling Multi-touch Attribution A/B Testing Data Science AI Statistics Economics Computer Science
8+ yrs exp Remote

Staff Data Scientist, Marketing Analytics

Chime

San Francisco, CA 5 days ago $152,000–$210,000
SQL Python Snowflake Marketing Mix Modeling Causal Inference AI Tools Experimentation LTV:CAC Cost Per Acquisition Data Science
10+ yrs exp