Marketing Analytics Senior Analyst

Pacific Life

Confirmed live today High trust

Quick summary

Work type
On-site
Location
Newport Beach, CA
Salary
$113,490–$138,710 / yr
Employment
Full-time
Posted
124 days ago
Freshness
Confirmed live today

Market check

Salary context

Below market

How this pay compares to similar roles

Similar $152k
This role $126k
$101k $202k
below market most similar roles pay here above market

This role pays less than 71% of similar roles. Most pay $119,387–$184,825 — the blue band above. At the midpoint, this role pays about $126k versus about $152k for comparable roles.

Based on 240 similar postings.

Employer

About Pacific Life

Pacific Life is a life insurance company offering a wide range of life insurance, annuity, and investment products and services to individuals, businesses, and pension plans. Industry: Life Insurance & Annuities

Pacific Life currently has 57 open roles on FindRole.

Listed pay typically runs $145,080–$177,320 across 36 roles with salary data.

Most-posted roles

View all roles at Pacific Life

At a glance

TL;DR · Marketing Analytics Senior Analyst

The Marketing Analytics Senior Analyst joins the marketing team to manage data-driven initiatives and optimize marketing practices. The role involves using SQL to build targeted audiences from Snowflake data for product launches and leveraging Marketing Cloud automation studio to pipeline these audiences into data extensions. Key responsibilities include conducting advanced analyses of CRM, email, and engagement data to identify trends, defining end-to-end marketing metrics and KPIs, and researching new technologies for the marketing stack. The candidate will use R, Tableau, Python, and SQL to drive efficient analytics and provide mentorship on testing pioneering insights. Required skills include proficiency with Salesforce CRM, Adobe Analytics, JIRA, and social advertising platforms. This role solves complex data problems by translating technical requirements into actionable business goals within the insurance industry.

What you'll do

  • Use SQL to build targeted audiences from Snowflake data for marketing campaigns.
  • Pipeline audiences into data extensions using Marketing Cloud automation studio.
  • Perform advanced analyses on CRM, email, and engagement data to optimize marketing practices.
  • Define, endorse, and implement end-to-end marketing metrics and KPIs.
  • Research and evaluate new marketing technologies and solutions for the technology stack.
  • Develop streamlined processes for data reporting and communication across the organization.
  • Provide mentorship on standard methodologies for designing and testing pioneering analytics insights.
  • Use R, Tableau, and Python to drive efficient analytics and identify key business insights.

What we're looking for

  • Bachelor’s Degree in Statistics, Math, Engineering or equivalent work experience required.
  • 6+ years’ experience in a related field required.
  • Highly proficient in SQL and Tableau required.
  • Familiarity with Salesforce CRM, Adobe Analytics, JIRA, ADO, Snowflake, and social advertising platforms required.
  • Ability to translate between technical and non-technical functions and communicate business goals clearly required.
  • Master's education in a related field (preferred).
  • Experience with the Salesforce product suite including Marketing Cloud, Sales Cloud, & Data Cloud (preferred).
  • Financial Services / Insurance industry experience (preferred).

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