This role pays less than
83%
of similar roles. Most pay
$165,000–$222,250
— the shaded band above.
At the midpoint, this role pays about
$155k
versus about
$194k
for comparable roles.
Based on 240 similar postings.
Employer
About Microsoft
Microsoft Corporation is a global technology leader producing software, hardware, and cloud services including Windows, Office 365, Azure cloud platform, Xbox gaming, and Surface devices. Industry: Software & Cloud Computing
Microsoft currently has
588 open roles
on FindRole.
Listed pay typically runs
$119,800–$234,700
across 570 roles with salary data.
As a Senior Media Strategy Manager within the Global Media Team, you will lead paid media strategy, planning, and execution for high-profile initiatives. You will develop full-funnel media plans across digital and traditional channels, including social, search, programmatic, video, audio, and out-of-home platforms to drive business growth and brand impact. The role involves managing large-scale campaigns, identifying innovation opportunities in ad tech, and translating audience intelligence into actionable strategies. You will collaborate with internal marketing, product, engineering, and data science teams while leveraging tools such as CRM ecosystems, cloud analytics, clean room technologies, and privacy-centric solutions. Additionally, you will explore the intersection of media and technology by applying generative AI and machine learning to optimize planning and measurement. This role solves complex challenges in first-party data activation and multi-channel coordination across a diverse product ecosystem.
Develop innovative full-funnel media plans across digital and traditional channels to drive growth and brand impact.
Lead high-visibility campaigns using paid social, search, programmatic, video, audio, and out-of-home platforms.
Identify and test emerging technologies and partner with industry leaders to drive media innovation.
Translate customer insights and campaign performance into data-driven strategies to optimize investment.
Activate first-party data through CRM systems, cloud analytics, and privacy-centric clean room technologies.
Apply generative AI and machine learning to enhance media planning, optimization, and execution.
Align media investments with corporate priorities by partnering with internal marketing, product, and finance teams.
Manage investment portfolios while ensuring brand safety, compliance, and responsible advertising practices.
What we're looking for
Bachelor's Degree in Business, Advertising, Marketing, Communications, or related field and 4+ years experience in media, marketing, or advertising.
Master's Degree in Business, Advertising, Marketing, or Communications related field and 6+ years experience in media, marketing, or advertising (preferred).
8+ years experience in media, marketing, or advertising on the client or agency side (preferred).
8+ years experience working across offline paid media channels such as broadcast TV, cinema, print, audio, and out of home (preferred).
8+ years experience working across digital media channels including pay-per-lead, social, SEM, programmatic buying, and addressable TV (preferred).
8+ years experience using data-driven media tactics, advanced targeting models, measurement plans, and optimizations based on data (preferred).
8+ years experience managing projects, including internal stakeholder management timelines, prioritization, and road mapping (preferred).
8+ years experience in search engine marketing campaigns and paid social platforms like Facebook, Instagram, LinkedIn, Pinterest, Snapchat, Twitch, Twitter, and YouTube (preferred).
Paid Social
Paid Search
Programmatic
Video
Audio
OOH
MarTech
CRM
Cloud Analytics
Generative AI
Machine Learning
Automation
First-party Data
Analytics
Digital Performance Media
Marketing Mix Modeling (MMM)
Paid Media
Data Science
Analytics
Databricks
Search
Programmatic
Video
Streaming
Forecasting
Data Architecture
AI
Reporting
Campoverde, Lazio, Italy62 days ago
$62,000–$113,500
AI
Robotics
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Industry 4.0
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IoT
Digital Transformation
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PMP
PRINCE2
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Process Optimization