Principal Marketing Manager, Media Investment Intelligent Decisioning

What you'll do

• Own the partnership between Data Science and Finance to determine channel mix and investment allocation.
• Translate complex marketing mix modeling (MMM) data into clear, actionable narratives for senior leadership.
• Lead weekly Investment Reviews by distilling dense model outputs into decision-ready recommendations for executives.
• Build the Central Decision Engine architecture to unify platform, creative, and measurement signals into a single source of guidance.
• Manage large media investment envelopes including forecasting, in-season reallocation, and marginal ROI analysis.
• Translate high-level investment decisions into executable plans across search, digital, social, and traditional media channels.
• Develop the data infrastructure and documentation required to support automated, model-driven investment decisioning.
• Monitor cross-channel effects and performance metrics to identify and resolve over- or under-investment risks.

What we're looking for

• BA/BS degree required.
• 7–10 years of experience in paid media investment strategy, marketing analytics, or a related quantitative marketing role.
• Demonstrated experience partnering with Data Science and Finance functions on investment or resource allocation decisions.
• Direct experience with marketing mix modeling (MMM) and translating model output into business recommendations.
• Track record of presenting to senior leadership and defending recommendations under questioning.
• Working knowledge of an integrated media environment including search, programmatic, social, video/streaming, and above-the-line channels.
• Experience managing or influencing a large media investment envelope, including forecasting and in-season reallocation.
• Comfort working with data infrastructure teams to define architecture requirements.