This role pays less than
75%
of similar roles. Most pay
$165,112–$223,750
— the shaded band above.
At the midpoint, this role pays about
$165k
versus about
$194k
for comparable roles.
Based on 240 similar postings.
Employer
About The Coca‑Cola Company
The Coca-Cola Company is the world''s largest beverage company, producing and distributing iconic soft drinks, juices, water, and other beverages across more than 200 countries. Industry: Beverages & Consumer Goods
The Coca‑Cola Company currently has
20 open roles
on FindRole.
Listed pay typically runs
$161,500–$188,150
across 20 roles with salary data.
Senior Manager, Content Operations and Enablement serves as a strategic connector within the global Content Supply Chain and Marketing ecosystem to drive the adoption and evolution of the Digital Asset Management platform. This role focuses on ensuring digital assets are organized, compliant, and optimized for activation at scale while streamlining workflows between brand teams, creative operations, and technology units. Key responsibilities include managing metadata governance, taxonomy alignment across MarTech systems, and leading user engagement programs to improve content discoverability. The ideal candidate will utilize expertise in Digital Asset Management, Digital Rights Management, and data architecture to solve complex problems regarding content lifecycle management and scalability. Required skills include proficiency in Adobe platforms, Agile methodology, SQL, and data analysis to support the transition toward a fully digitized, product-centric operating model for global marketing operations.
Lead the strategy, stewardship, and evolution of DAM metadata and taxonomy frameworks to ensure content discoverability and compliance.
Coordinate content ingestion with brand teams to ensure assets meet quality, rights, and metadata requirements for global activation.
Drive platform adoption through engagement programs, training, and initiatives that build user confidence in daily operations.
Monitor platform usage and performance analytics to identify optimization opportunities and demonstrate value to stakeholders.
Align metadata standards and data models across integrated MarTech and enterprise systems to ensure seamless content workflows.
Streamline upload, tagging, and distribution processes in collaboration with product management and technology teams.
Track and prioritize platform enhancements based on user feedback, business needs, and emerging technology trends.
Propose innovative solutions using AI and other emerging technologies for automated content classification and tagging.
What we're looking for
Bachelor’s degree in Information Management, Information Technology, Marketing, Business Administration, or a related field.
5+ years of experience in Digital Asset Management, Digital Rights Management, MarTech, Content Supply Chain, content operations, or data architecture roles.
Experience with Adobe platforms (preferred).
Proven expertise in managing and evolving metadata models, taxonomies, and content classification systems for large-scale digital ecosystems.
Demonstrated success in driving adoption of digital systems through engagement, training, and enablement programs.
Strong experience in metadata modeling, taxonomy design, and schema governance for digital content systems.
Ability to translate complex data and content requirements into user-friendly frameworks.
Content Management Systems
CMS
Asset Management Systems
AI Integration
Metadata Systems
Agile
Workflow Optimization
Digital Publishing
Mobile Apps
System Performance
Paid Social
Paid Search
Programmatic
Video
Audio
OOH
MarTech
CRM
Cloud Analytics
Generative AI
Machine Learning
Automation
First-party Data
Analytics
Digital Performance Media
Generative AI
Large Language Models (LLMs)
Data Governance
Data Privacy
Statistics
Data Engineering
GDPR
CCPA
EU AI Act
Analytics
Risk Assessment
Data Ethics
Privacy-Enhancing Technologies