Senior Data Automation/Marketing Ops Lead, Digital Marketing

Palo Alto Networks

Confirmed live yesterday High trust

Quick summary

Work type
On-site
Location
Santa Clara, CA
Salary
$167,000–$270,500 / yr
Posted
141 days ago
Freshness
Confirmed live yesterday
Nearby
99+ roles within 25 mi

Market check

Salary context

Above market

How this pay compares to similar roles

Similar $174k
This role $219k
$115k $287k
below market most similar roles pay here above market

This role pays more than 80% of similar roles. Most pay $135,000–$214,000 — the blue band above. At the midpoint, this role pays about $219k versus about $174k for comparable roles.

Based on 240 similar postings.

Employer

About Palo Alto Networks

Palo Alto Networks is a global cybersecurity company offering network security, cloud security, and endpoint protection solutions.

Palo Alto Networks currently has 51 open roles on FindRole.

Listed pay typically runs $159,100–$257,400 across 47 roles with salary data.

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View all roles at Palo Alto Networks

At a glance

TL;DR · Senior Data Automation/Marketing Ops Lead, Digital Marketing

Role Posting Log in to save

The Senior Data Automation/Marketing Ops Lead joins the digital marketing team to serve as the primary technical architect for the global marketing technology stack. This leader will design and oversee a fully integrated MarTech ecosystem, bridging the gap between marketing and IT to enable real-time omnichannel journey orchestration and agentic automation. Key responsibilities include leading the MarTech council, overseeing Customer Data Platform development, and implementing scalable operational processes for global digital operations. The role requires expert-level knowledge of CDPs, CRMs like Salesforce, and data warehousing solutions such as Snowflake and BigQuery. Candidates must demonstrate technical fluency in AI/ML, Generative AI, and predictive modeling to replace manual processes with intelligent workflows while ensuring compliance with global data privacy standards like GDPR and CCPA.

Skills

MarTech CDP CRM Snowflake BigQuery AI ML Generative AI Predictive Modeling Data Pipelines Tag Management Salesforce Agile GDPR CCPA Marketing Automation Data Warehousing

What you'll do

  • Design and oversee the global marketing technology stack and data platform ecosystem.
  • Act as the primary technical interface between Marketing and IT to ensure seamless solution design and implementation.
  • Lead the MarTech council to evaluate vendors and marketing use cases as the primary technical subject matter expert.
  • Direct the development of a fully integrated MarTech ecosystem to enable real-time omnichannel journey orchestration.
  • Provide technical leadership for the development and implementation of a compliant Customer Data Platform (CDP).
  • Champion technical best practices for real-time data processing, modeling, and AI deployment to replace manual processes.
  • Design and implement scalable operational processes, including SLAs and governance, for global digital operations.
  • Enforce rigorous data quality, governance, and operational excellence across all acquisition processes and data pipelines.

What we're looking for

  • Extensive progressive experience in MarTech, Marketing Operations, or Digital Marketing roles with a track record of leading technical initiatives.
  • Extensive experience driving design and implementation of scalable data infrastructure for real-time decisioning.
  • Expert-level knowledge of technical integrations across CDPs, CRMs like Salesforce, and data warehouses like Snowflake or BigQuery.
  • Deep technical fluency in leveraging AI/ML, Generative AI, and predictive modeling for real-time data orchestration.
  • Proven ability to translate business objectives into technical requirements and user stories while managing development backlogs.
  • Strong understanding and practical application of global data privacy and compliance standards like GDPR and CCPA.
  • Exceptional program management skills using agile methodologies to drive large-scale, complex cross-functional technical projects (preferred).
  • Demonstrated success integrating and scaling Marketing Automation, CRM, Predictive Analytics, and Data Enrichment solutions (preferred).

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